Vogue Australia editor-in-chief Edwina McCann (main picture) today announced a renewed naming rights partnership with American Express for Australia’s biggest annual retail event, Vogue Fashion’s Night Out 2017.
McCann said: “We’re delighted to have American Express return as our partner for the second consecutive year for Vogue Fashion’s Night Out 2017. They are such a respected brand and their investment in the event will ensure we deliver an even stronger connection with our participating retailers and the Vogue audience. Every year this very special VIP shopping event grows in both size and success and having the support of American Express promises to make this year bigger and better than ever.”
American Express vice president, marketing and partnerships Julie Nestor said: “We are thrilled to once again partner with Vogue to celebrate Fashion’s Night Out in Sydney and Melbourne. To help bring the experience to life and make it even more special for our Card Members, we are delivering exclusive offers and benefits that will connect them with our retail merchant partners.”
Vogue American Express Fashion’s Night Out Melbourne will be held on Friday 1 September throughout the Melbourne CBD. For the third consecutive year the event will feature as a part of Melbourne Fashion Week’s opening night, in partnership with the City of Melbourne.
Vogue American Express Fashion’s Night Out Sydney will follow on Thursday 7 September in the Sydney CBD in partnership with the City of Sydney. Now in its eighth year it is anticipated this year’s event will see over 190,000 shoppers and hundreds of retailers once again bring the Sydney CBD to life.
The once a year retail highlight Vogue American Express Fashion’s Night Out supports the Australian fashion industry and is all about engaging consumers in a free event that allows every person to shop like a Vogue VIP. At this year’s one-night-only events, shoppers can expect live entertainment, special offers, celebrities, fashion industry VIPs and exclusive runway shows as the Melbourne and Sydney CBDs come to life.