Following a competitive tender, VMO has today announced it has won the exclusive outdoor advertising rights to Central Park Mall on the southern fringe of Sydney’s CBD in the heart of Chippendale.
The centre is part of the lively Central Park mixed-use development, which brings together residential apartments, student accommodation, and commercial office space, and is situated in proximity to major universities and transport hubs, including Central Station.
Home to more than 40 retailers, spanning fashion, food, dining and entertainment, the centre is anchored by Woolworths Metro and complemented by specialty stores, Palace Cinemas, Timezone, and Fortress, the largest video games and entertainment venue in the Southern Hemisphere.
Anthony Deeble, chief commercial officer of The HOYTS Group and VMO, said, “We’re thrilled to be Central Park Mall’s outdoor media partner and to bring a comprehensive media solution to life that fits naturally into the precinct and complements its vibrant environment.”
“Securing this location not only strengthens our presence across Sydney’s CBD and adds another premium site to our portfolio but also reinforces our position as the leading outdoor provider with the largest retail footprint in the country,” he added.
VMO has installed 11 premium digital screens across key high-traffic locations within the centre, including path to purchase corridors and high-dwell lift lobbies.
The centre is also approved as a Domination site, unlocking a powerful opportunity for brands to take over the retail environment. From floor, door and escalator decals to digital takeovers across every VMO screen, advertisers can create a seamless, multi-layered brand presence that connects with audiences at every touchpoint.
Brands can also activate The Cube within the heart of the precinct’s outdoor environment, extending campaigns beyond the internal mall and into one of Sydney’s most architecturally distinctive urban destinations.
“This new site puts advertisers at the heart of one of Sydney’s most vibrant precincts, where living, shopping, dining, and entertainment come together, said Paul Butler, Managing Director of VMO.
“With our suite of solutions, brands can reach a diverse, city-based audience in ways that are creative, highly memorable and felt across the entire space, and we look forward to seeing our partners bring their campaigns to life.”
