B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • NRL
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • The Growth Distillery
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: VMO Nabs The Guardian’s Sabarish Chirakkal For Programmatic Director Role
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > VMO Nabs The Guardian’s Sabarish Chirakkal For Programmatic Director Role
Media

VMO Nabs The Guardian’s Sabarish Chirakkal For Programmatic Director Role

Staff Writers
Published on: 20th July 2022 at 9:04 AM
Staff Writers
Share
2 Min Read
SHARE

Val Morgan Outdoor (VMO) has appointed Sabarish Chirakkal as programmatic director.

“Sabarish is an outstanding individual with extensive digital media experience and is passionate about the evolution of programmatic in the out-of-home sector.

“We are committed to driving innovation and pushing the boundaries of out-of-home and we’re thrilled to have Sabarish join the team and spearhead our programmatic solutions.” said Paul Butler, Managing Director of VMO.

Sabarish will be responsible for leading VMO’s programmatic platform and will report to VMO’s managing director, Paul Butler.

With over 10 years working across programmatic media in ANZ and SEA, Chirakkal joins VMO from The Guardian News Media where he previously led and oversaw the implementation of the programmatic sales strategy.

Commenting on the role, Chirakkal said “VMO is a pioneer in programmatic out-of-home and is well-poised to drive innovation in campaign targeting, optimisation, and measurement.

“I am excited to join the team at VMO as we accelerate the transition beyond efficiency to drive data-driven effectiveness in programmatic out-of-home.”

In 2017, VMO transformed out-of-home trading in Australia by launching its programmatic marketplace and has continued to drive innovation in programmatic trading. Through superior audience targeting capabilities, clients and advertisers have the ability to connect with consumers through VMO’s 10,000+ digitally connected screens Australia-wide.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Val Morgan Outdoor
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?