VMO has today announced a commercial partnership with Fernwood Fitness that will see see VMO take on the production of Fernwood’s custom magazine and roll out of a digital advertising network throughout their clubs.

The first edition of the new-look magazine will launch on the 18^th July with an increased circulation of 50,000 copies to be distributed throughout 69 locations Australia-wide.

The re-launch of the magazine will be accompanied by a swift digital screen rollout growing the VMO Active circuit significantly.

Val Morgan Group CEO Dan Hill said: “VMO engages active consumers, and there is no better place to reach the ‘unreachables’ than the health club environment. This is a highly desirable, hard to reach and receptive audience actively pursuing an improvement to their lifestyle and wellbeing.

“The addition of Fernwood sees us reaching an additional audience of 70,000 women. We have an audience-centric approach to planning and growing our network and are dedicated to delivering the best audience opportunity for clients.”

Fernwood head of marketing, Lisa O’Brien adds; “We’re excited to work with VMO and continue to motivate and inspire women throughout their journey. Our members aren’t just interested in health and fitness. What they’re asking for is inspiring and credible content that supports all areas of their lives and we know that they’d like access to this information both in and out of the health club. The relaunch of our magazine and installation of an in-club digital network is representative of our commitment to delivering that support.”

VMO’s custom publishing arm already includes Fitness First Magazine. The addition of Fernwood Magazine will deliver a combined readership of 300,000-plus for both publications.