Video Game Death Translates To Real Life Organ Donation In New Campaign

Video Game Death Translates To Real Life Organ Donation In New Campaign
SHARE
THIS



‘Game Over’ in video games doesn’t have to be game over with this campaign encouraging people to virtually donate their organs to other players to save their gaming life.

The campaign, created by Brazilian ad agency DM9Sul, hopes to encourage people in real life to sign up for organ donation.

Called The Restart Project, the initiative targets gamers, but also the developers behind the games to include the piece of software.

Once installed, when a gamer dies, they are shown the message: ‘You are dead, but you can still donate your organs. Be a donor and help someone else to have a new life in the game.’


The Restart Project recently won the People’s Choice Webby Award in the Interactive Advertising: Health, Wellness, Pharmaceutical category.

“The idea was to engage people in a moment that they are sensible to the cause, precisely when they die virtually,” said DM9Sul communications vice-president, Marco Aurélio Bezerra.

“The ease to communicate the donation through social networking made everything simpler. And it was that simplicity that made our action stronger.

Carlos Henrique Casartelli, municipal health secretary, added: “We believe that the unique creative format of the campaign has mobilized young people who, today, have unprecedented concept sharing power through social, and other, medias. We cannot consider consolidating the organ donation culture without thinking about the young public, influent on their friends and colleagues, and also their own families.”

Credits:

Technical Information/Overview

Agency: DM9Sul

Client: Secretaria Municipal de Saúde de Porto Alegre

Product: Restart

President: Marcio Callage

Creation Vice-President: Marco Bezerra

Associate Creative Director: Everton Behenck e Rodrigo Pereira

Head of Art: João Pedro Vargas

Art Direction:Eduardo Diniz, Fernando Landell, Fernando Rihan, Guilherme Altreider e Gustavo Bilésimo

Copyright: Leandro Vargas e Vitória Fonseca

Client Relations Director: Cláudia Schneider

Client Relations: Manoela Lisboa

Media Director: Silvio Calissi

Content Production: Anna Martha Silveira, Thais Sardá, Thais Mahfuz e Bruna Lauermann

PR: Mariella Taniguchi

Digital Production: Daniel Vettorazi

RTVC: Thiago Vanigli e Bernardo Silva

Audio Design: Coletivo 433

Video Production and Completion: Tape Motion

Audiovisual Production: Elisa Celia e Marcelo Stifelman

Audio Production: Loop Reclame

Client Approval: Carlos Henrique Casartelli

Please login with linkedin to comment

Advertising Standards Bureau Clemenger BBDO Sydney edison research exit huffpost australia tatts lotteries

Latest News

Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.