Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
SHARE
THIS



As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency.

The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late.

The immersive experience gives the user the choice to evacuate, take shelter or defend against a rapidly approaching fire, and will be travelling around the state as part of regional cinema pop-up events.

In addition, all Victorians can try the experience via YouTube and via a Facebook 360 video.

As part of the summer campaign, which also includes three new TVCs, outdoor, radio and digital, The Fuel Agency has produced a content series with the assistance of the CSIRO Bushfire Behaviour and Risks team.

Building on Fuel’s ‘The Reasons are Black and White’ launch campaign, the ‘Facts of Fire’ series explores the serious dangers Victorians face annually from fire, including ember attack, spot fires, radiant heat, wind speed, and grassfires.

Victorian government’s emergency management commissioner Craig Lapsley said: “We don’t want people to experience a fire in reality. What we want them to do is learn from the experience of fire, so the VR option is a fantastic way of doing that.”

Lapsley said that while many Victorians have an idea of what they’ll do in the case of a bushfire, effectively putting that plan into action can be incredibly difficult once a fire actually arrives, due to stress and changing conditions.

“People who choose to stay and defend their properties should be aware of what they will face”, he said.

CREDITS

Creative agency: The Fuel Agency

CEO: Tim Kidman

Creative director: Ben Growns

Production: Adam O’Neill

Designer: Sebastian Sarria

Account management: Faith Campbell

Production company: Accordion Productions

Account director: Adam Litchfield

Producer: Greg Toolen

Director: Eugene Perepletchikov

Director of production: Simon Davies

Audio post-production: Paul Baxter

VR developer: Oceanic Studios

Beau Barnett: co-founder

Client: Department of Justice and Regulation (Victorian government)

Senior campaign adviser: Nicholas Carrington

Campaign adviser: Jessica O’Brien

 

Please login with linkedin to comment

Facts of Fire The Fuel Agency Victorian Government VR VR bushfire experience

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo