Iconic Aussie beer brand, Victoria Bitter, is giving their eternally loyal customer base the chance to have their name printed on their very own case of beer.
That’s right. As though VB-branded Volleys and budgie-smugglers weren’t enough to satiate the appetite of quaffers and larrikins nationwide, the celebrated stubby brand will be teaming with Cellarbrations bottle shops to offer Victorians – sorry everyone else – the chance to purchase their own name-labelled case of VB from next week.
Simply put, instead of the words ‘Victoria Bitter’ encircling the iconic logo, now any name – let’s say, ‘Wayne Kerr’ – will be front-and-centre.
While it’s a great novelty gift for the upcoming silly season, VB has assured its fanbase the “big cold beer taste” will remain the same.
“Our fans never cease to amaze us with how loyal and dedicated they are to the brand, so we wanted to do something to show our appreciation,” says Victoria Bitter’s Marketing Director, Hayden Turner.
“Personalisation has become increasingly popular over the past couple of years, so we are thrilled that Cellarbrations is helping us provide our fans with their very own personalised cases of VB”.
At $125 per slab (fragile freight included) it’s sure to be the perfect stocking filler for Dad, or even Mum, or that friend who, the last time you saw them, was stacking and taping VB cans into a staff and re-enacting that “You shall not pass!” scene from Lord of the Rings.
The personalised stubbies will be available for purchase via the Cellarbrations website from Monday 22 November.
