VEVO Snags Some Nice Growth In ANZ

VEVO Snags Some Nice Growth In ANZ
SHARE
THIS



Music video platform VEVO continues to be the dominant force in the music video space in Australia and New Zealand with the world’s leading premium music video platform delivering strong results during the first half of 2015.

After reaching 100 million monthly streams in Australia for the first time in February 2015, Authentic Entertainment, who manage VEVO across ANZ, have reported significant further growth in usage, revenue and engagement from music fans across the region.

In June 2015, 11 million music fans across Australia and New Zealand (including 9 million Australians) watched music content through VEVO, an increase of 14 per cent year-on-year and up 6 per cent since December 2014. The platform is now receiving over 147 million monthly streams including 115 million from Australia alone. Strong growth has been reported in New Zealand since Authentic Entertainment officially launched VEVO’s presence into that market at the end of 2014.

Mobile continues to be a strong driver for growth, with streams on mobile devices growing 7 per cent across ANZ since December 2014.

Greg Tremain, commercial director at Authentic Entertainment said: “VEVO has firmly cemented itself in the premium video marketplace across the ANZ region and we expect to see the platform continue to build momentum in the coming months. Our projection is that in the next 12 months, we may well see VEVO hit the 200 million monthly stream milestone as music fans continue to engage with it as a key premium music destination.”

Globally, VEVO continues its meteoric rise since it celebrated hitting 12 billion monthly video views since February 2015. Authentic Entertainment has seen a 205 per cent increase in VEVO’s monthly revenue in the past 18 months as advertisers jump on board to leverage the platform’s high engagement rates and innovative opportunities available to connect with consumers. Brands that have recently been working with VEVO and Authentic Entertainment come from a broad range of categories including subscription video services, major telcos, supermarkets, motor vehicles, Government, FMCG’s and QSRs. Clients in these categories are using the VEVO platform to engage with the broad-reaching premium video audience that the platform attracts.

In a world first, Authentic Entertainment has also evolved the VEVO brand further in recent months, leading the development of Planet Vevo, a weekly radio show produced for Southern Cross Austereo, which is the first and only VEVO-branded radio show launched in any other market. Hosted by popular radio hosts Dan Debuf and Maz Compton since its launch in January, Planet Vevo now reaches more than 550,000 Australians every week across the national Hit Network, achieving a healthy reach and market share in its 2-5pm timeslot every Sunday afternoon.

Tremain added: “Brands want real engagement and connection and this is what VEVO offers with unbeatable scale, delivering the biggest audience and the biggest engagement in terms of video streams across the region. Advertisers recognise the uncluttered, personal premium video connection that VEVO delivers to consumers and the valuable data it provides for better targeting. Authentic Entertainment will continue to develop more opportunities for advertisers to access real advantages for their brands with VEVO’s on-demand audience.”

 

Please login with linkedin to comment

FTA TV Hat Tip

Latest News

The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Suzzanne Laidlaw (pictured below) is an internationally accredited business coach, global leader in business planning and author of the new book, “What’s Your Plan?”. In this guest post, Laidlaw argues that examining your competitors might be just as important for post COVID-19 success as examining your own… The industries around you are always changing, new […]

Opinion

by B&T Magazine

B&T Magazine
George Savvides Appointed As SBS Chair
  • Media

George Savvides Appointed As SBS Chair

SBS has appointed George Savvides AM as the new SBS Chair, as announced by the Minister for Communications, Cyber Safety and the Arts for Communications, Paul Fletcher MP, today.  SBS Managing Director, James Taylor; said: “On behalf of the Board and SBS, I’d like to congratulate George on his appointment. Since being appointed as Deputy […]

Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland
  • Media

Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland

Tasmania’s Hobart-based Mercury has decided to rearrange the Australian map by moving itself onto the mainland and pushing Victoria off. As Victoria’s rise in COVID-19 cases continues, the Tassie newspaper decided to take matters into its own hands and physically banish the state, placing Tasmania between South Australia and NSW instead. Rivalry between Australian states […]

by B&T Magazine

B&T Magazine
QUT Launches Refreshed ‘Real World’ Campaign Via BCM
  • Campaigns

QUT Launches Refreshed ‘Real World’ Campaign Via BCM

QUT’s long-term partner BCM has developed brand and student recruitment campaigns for the university for the past 19 years, featuring real student stories about their QUT experiences and real-world success as graduates. But what makes this year different? To reflect QUT’s vision for 2020, BCM has revisited the ‘classic’ QUT graduate success story formula, but […]

Big Brother & Kargo Team Up In Market-First Branded Takeover Ad
  • Technology

Big Brother & Kargo Team Up In Market-First Branded Takeover Ad

To coincide with the launch of Seven’s Big Brother, creative performance company Kargo has announced the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voice Branded Takeover solution. Working with a variety of publishers, Channel 7 harnessed Kargo’s Branded Takeover campaign during promotion for the new […]

Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.