Music video platform VEVO continues to be the dominant force in the music video space in Australia and New Zealand with the world’s leading premium music video platform delivering strong results during the first half of 2015.
After reaching 100 million monthly streams in Australia for the first time in February 2015, Authentic Entertainment, who manage VEVO across ANZ, have reported significant further growth in usage, revenue and engagement from music fans across the region.
In June 2015, 11 million music fans across Australia and New Zealand (including 9 million Australians) watched music content through VEVO, an increase of 14 per cent year-on-year and up 6 per cent since December 2014. The platform is now receiving over 147 million monthly streams including 115 million from Australia alone. Strong growth has been reported in New Zealand since Authentic Entertainment officially launched VEVO’s presence into that market at the end of 2014.
Mobile continues to be a strong driver for growth, with streams on mobile devices growing 7 per cent across ANZ since December 2014.
Greg Tremain, commercial director at Authentic Entertainment said: “VEVO has firmly cemented itself in the premium video marketplace across the ANZ region and we expect to see the platform continue to build momentum in the coming months. Our projection is that in the next 12 months, we may well see VEVO hit the 200 million monthly stream milestone as music fans continue to engage with it as a key premium music destination.”
Globally, VEVO continues its meteoric rise since it celebrated hitting 12 billion monthly video views since February 2015. Authentic Entertainment has seen a 205 per cent increase in VEVO’s monthly revenue in the past 18 months as advertisers jump on board to leverage the platform’s high engagement rates and innovative opportunities available to connect with consumers. Brands that have recently been working with VEVO and Authentic Entertainment come from a broad range of categories including subscription video services, major telcos, supermarkets, motor vehicles, Government, FMCG’s and QSRs. Clients in these categories are using the VEVO platform to engage with the broad-reaching premium video audience that the platform attracts.
In a world first, Authentic Entertainment has also evolved the VEVO brand further in recent months, leading the development of Planet Vevo, a weekly radio show produced for Southern Cross Austereo, which is the first and only VEVO-branded radio show launched in any other market. Hosted by popular radio hosts Dan Debuf and Maz Compton since its launch in January, Planet Vevo now reaches more than 550,000 Australians every week across the national Hit Network, achieving a healthy reach and market share in its 2-5pm timeslot every Sunday afternoon.
Tremain added: “Brands want real engagement and connection and this is what VEVO offers with unbeatable scale, delivering the biggest audience and the biggest engagement in terms of video streams across the region. Advertisers recognise the uncluttered, personal premium video connection that VEVO delivers to consumers and the valuable data it provides for better targeting. Authentic Entertainment will continue to develop more opportunities for advertisers to access real advantages for their brands with VEVO’s on-demand audience.”
