Versa Agency Triples Profits After Implementing Four-Day Work Week

Versa Agency Triples Profits After Implementing Four-Day Work Week
B&T Magazine
By B&T Magazine



Last July, digital marketing company Versa implemented a four-day working week across its business, and it appears the initiative has royally paid off.

While Versa’s employees still complete a 37.5 hour working week, they are allowed to take every Wednesday off, providing they get all of their work done.

Versa’s CEO Kath Blackham revealed Versa is now three times more profitable, up 46 per cent in revenue and staff retention is 20 per cent better than last year.

Blackham told news.com.au: “We already offered a lot of flexibility, so everyone at Versa was working under different arrangements.

“But it got to the point where you couldn’t book a meeting because you couldn’t get everybody together at the same time.

“I wanted to give people the flexibility but allowing everyone to have their own didn’t work for us.”

While some people might see condensing five days of work into just four, it isn’t too far from the norm, with Blackham arguing most Australians work longer days.

She said: “Working an 8-6 day is not that far out from the realms of what most people are doing anyway.

“I wanted to create an environment that almost made it difficult for our employees to do a 60-hour work week because it was too hard for them to fit it into four days. But fitting 37.5 hours into four days isn’t really that hard.”

While Versa’s office is still open on a Wednesday, it is up to employees whether they come in or not.




Please login with linkedin to comment

versa agency

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]