Following a successful launch in Australia earlier this year, Val Morgan Outdoor (VMO) has further cemented its position as a pioneer in programmatic outdoor by extending its offering to New Zealand, across the country’s largest office tower network, VMO Work.
To ensure the complete VMO Work network, consisting of 135 screens across 75 locations, is available to
programmatic buyers, VMO has partnered with leading out-of-home exchanges – Hivestack, Vistar Media and
Broadsign Reach.
“VMO’s office environments deliver premium DOOH audiences that are hard to reach, time poor and have high disposable income.
“The ability to deliver these audiences via programmatic exchanges offers clear benefits to advertisers seeking access to premium inventory. Advertisers have the flexibility to up-weight, down-weight, pause or stop campaign activity in real-time with the option to adjust campaign targeting or update their creative.
“VMO have made programmatic a business priority and we are excited to bring this capability to New Zealand where there has been so much interest shown by the market,” Mr Paul Butler, Managing Director VMO said.
This sentiment was echoed by VMO’s out-of-home exchange partners who worked to bring its programmatic offering to fruition.
“Vistar is thrilled to be entering the New Zealand market and extending our partnership with VMO across ANZ. We have already seen strong levels of interest from buyers, both local as well as abroad. VMO will be the first to go live in New Zealand,” Mr Ben Baker, ANZ Sales Director of Vistar Media said.
The launch of programmatic outdoor has also been well received among local media buyers with the ease in
functionality and reach of the platform being two of the main drawcards in onboarding advertisers.
“The activation of VMO’s New Zealand digital-out-of-home inventory enables the brands we work with to better activate offline and online audiences at scale and with simplicity, which is something we know advertisers both value and expect when executing campaigns,” Mr John McNerney, Platforms Director at Verizon Media said.
