International strategy studio Untangld has appointed Amanda Quested as managing director, strengthening the firm’s focus on senior-led strategy and real-world impact.
Quested joins Untangld with more than 25 years’ experience across the UK and Australia, spanning brand strategy, growth, communications, and commercial leadership.
Most recently, she was head of group marketing and communications at M+C Saatchi Group AUNZ, where she also served as managing partner leading the CommBank and CommSec accounts.
Her career includes senior roles at Leo Burnett and BBH London, with long tenures on brands including CommBank, Samsung, McDonald’s, Audi, WWF’s Earth Hour and Unilever. The work she has led for these clients has earned more than 40 awards at Cannes Lions, D&AD and the Effies.
Quested’s appointment reflects Untangld’s commitment to senior-led, evidence-driven strategy, designed to be built and used in the real world.
Quested said: “In a market moving this fast, clarity really matters. That’s what pulled me toward Untangld. Senior judgment rather than layers of process, experienced people on the tools, and strategy that truly unlocks growth. I’m excited to get stuck in.”
Jamal Cassim co-founder of Untangld said: “Amanda brings rare depth. She’s a strategic thinker with strong commercial instincts, but more importantly, she knows how to make strategy land and scale inside complex organisations. She’s deeply human in how she leads, and she joins us at a moment when Untangld continues to gain momentum globally. We couldn’t be more excited to have her on the team.”
Quested will be based in Sydney and will work across Untangld’s Australian and international clients, helping drive growth and deepen senior partnerships.
