Myntra, an Indian fashion website, has had to change its logo after a police complaint that the M shaped logo “resembled a naked woman”.
While it might take you a second to clock the similarities, once you do, they are truly unseeable.
— Nakul Jadhav (@nakulsjadhav) January 30, 2021
In the complaint, the logo was described as “insulting and offensive towards women”. Myntra have changed the colourway of the logo a subtle change that eradicates any reference to the female form. That being said, other brands with M shaped logos might now be quivering in their boots.
The logo change was. of course, immediately memeified by Twitter.
Credits : Chaibuoy pic.twitter.com/yKm1sKppE6
— Mohammed Faisal (@AadarshBalak) January 30, 2021
— 𝐊𝐞𝐬𝐡𝐮 𝟗.𝟎 (@Keshu_02) January 30, 2021
— Kim Luliana Varte (@Kim_luliana) January 31, 2021
— Surya Pratap Singh (@Suryasingho7) January 30, 2021
Perhaps McDonald’s will now add a pair of shorts to the golden arches.
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]
After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.
Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]