Myntra, an Indian fashion website, has had to change its logo after a police complaint that the M shaped logo “resembled a naked woman”.
While it might take you a second to clock the similarities, once you do, they are truly unseeable.
I've been working in marketing since last 6 years. Never once, I thought of the Myntra logo this way and now I can't unsee it.#MyntraLogo #Myntra pic.twitter.com/oFxU2fk3By
— Nakul Jadhav (@nakulsjadhav) January 30, 2021
In the complaint, the logo was described as “insulting and offensive towards women”. Myntra have changed the colourway of the logo a subtle change that eradicates any reference to the female form. That being said, other brands with M shaped logos might now be quivering in their boots.
The logo change was. of course, immediately memeified by Twitter.
https://twitter.com/AadarshBalak/status/1355584888670355459?s=20
After #MyntraLogo controversy
I’m also filing petition against Renault's logo 😒 pic.twitter.com/L46CTeQG84— 😾 (@Keshuu_16) January 30, 2021
Being a gynaecologist and failing to notice how offensive this logo is really hurts my ego #MyntraLogo #Sarcasm pic.twitter.com/n1c65w4ORe
— Kim Luliana Varte (@Kim_luliana) January 31, 2021
I think Google needs to change their Logo😅😅#MyntraLogo #Myntra pic.twitter.com/bMXZ4fnzO2
— Surya Pratap Singh 🇮🇳 (@Suryasingho7) January 30, 2021
Perhaps McDonald’s will now add a pair of shorts to the golden arches.