Unruly’s Jordan King To Head Up Audience & Automation At Nine

Unruly’s Jordan King To Head Up Audience & Automation At Nine

Nine has announced the appointment of programmatic and video product specialist Jordan King as its new head of audience and automation.

King will join Nine’s digital sales specialists team, reporting to digital product sales director Nathan Powell, and joins from News Corp Australia, where for the past year he was head of programmatic and partnerships for its social viral video company Unruly.

In his new role, King will be tasked with focusing on Nine’s programmatic video offering and ensuring the publisher is able has the future channel planning necessary to meet the demands of the evolving digital market.

Pippa Leary, commercial director of digital sales at Nine, said: “One of the reasons we hired Jordan is because of his experience and knowledge of the programmatic world, particularly in the video space.

“We have experienced phenomenal growth in our video handheld sales, almost doubling our video revenue in the past 12 months. Jordan will focus on preparing our business for the shift towards greater automation in the space over the coming years.”

King’s role will see him work closely with Grant Bingham, Nine’s director of programmatic sales, and his team of market-facing programmatic sales specialists.

Over the past 12 months, Nine has significantly ramped up its senior digital sales talent, hiring Leary to lead its digital sales team as commercial director; Powell to leads its specialist product offering across video, data, mobile and native; and Natalie Grabbe to lead its digital sales team in Melbourne.

Nine’s chief sales officer, Michael Stephenson, said: “I’m thrilled with the strength of the digital sales team we have put together over the past 12 months. They are putting real, tangible runs on the board and driving sales growth across our key digital properties.”

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