Nine has announced the appointment of Natalie Grabbe to lead its digital sales team in Melbourne.
Grabbe joins Nine from Yahoo7, where she has been head of sales in Victoria for the past two-and-a-half years.
Grabbe has also held senior sales roles for Fairfax, where she was agency group director, and The Guardian, where she was sales director for its US operations.
She replaces Anjuli Plozza, who has been promoted as Nine’s head of strategy for Melbourne.
Michael Stephenson, chief sales officer at Nine, said Grabbe was a fantastic addition to the company’s team.
“She has an in-depth knowledge of the Melbourne market, and will help to drive our Melbourne digital sales team in key areas of focus such as video and programmatic,” he said.
Pippa Leary, commercial director of digital sales at Nine, said Grabbe’s appointment finalises all the key roles in Nine’s senior digital sales leadership team.
“Natalie is a gun and she will be fantastic for the Melbourne market in selling the incredible digital offering that is available across properties such as nine.com.au, 9Honey and 9Now,” she said.