UnLtd Board Welcomes Verizon Media MD Paul Sigaloff
Paul Sigaloff, managing director of Verizon Media ANZ, has been appointed as a director of the board for the media, marketing and creative industry’s social purpose organisation, UnLtd.
Sigaloff is a longtime supporter of UnLtd and will be commencing his role on the board from January 2021.
Danny Bass, chairman of UnLtd, said: “We’re delighted to welcome Paul to the UnLtd board.
“For many years now, Paul and Verizon Media have been strong supporters of UnLtd and our charity partners, and we look forward to working closer with Paul in his new role as we look to grow our industry’s impact.
“We have ambitious growth plans and Paul will play a key part in helping us support even more young people at risk.”
Sigaloff has more than 20 years of experience in the media industry, working in both the UK and Australia, and is a board member of the IAB and Advertising Week APAC.
With a personal passion to ‘move the world forward for good’, Sigaloff has transformed Verizon Media’s CSR program and embedded social responsibility into the company’s DNA.
In 2020, Verizon Media donated more than $1 million worth of time, inventory, money and resources to a number of charities, including Musicians Making a Difference (MMAD), UnLtd, Red Cross Australia, Inco, Generation, Take 3 for the Sea, and Ronald McDonald House.
“Having worked with UnLtd for over a decade, I’ve seen firsthand the difference the organisation has made not only to the lives of Australia’s disadvantaged youth but also in shaping our industry for the better,” Sigaloff said.
“Verizon Media has been a longtime supporter of the organisation, particularly through our work with Musicians Making A Difference, to the point where Dom and the rest of the team have become a part of our family.
“The work of UnLtd is not only inspirational but also effective, and I look forward to working together with my peers to combine our influence for good.”
The other UnLtd board directors are: Adam Furness, Managing Director APAC, Impact; Aimee Buchanan, CEO, OMD; Danny Bass, board member, MFA; David Park, founder and creative director, MAUD; Ellie Rogers, head of agency, Facebook; Karen Halligan, director – media value advisory, KPMG; Kerry Field, chief growth officer, Mindshare; Kerry McCabe, founder and CEO, AthletesVoice; Rebecca Darley, General Manager – business strategy and marketing, CommSec; and Venessa Hunt, general manager, ThinkPremiumDigital.
“Since the launch of UnLtd, our industry has generated nearly $100m in social impact value to help children and young people at risk,” UnLtd CEO Chris Freel said.
“In the next three years, we want to double that amount, to allow us to broaden and deepen this impact. More young people than ever need our help, and our industry has the skills and power to make a massive difference.
“Paul is a great addition to the board, and alongside the other Board Directors will help the team to make 2021 our biggest year yet.”
Latest News
Net Profit Up 60% For Southern Cross Austereo On The Back Of Leaner Operating Model
Southern Cross Austereo's profits up 60%! Which certainly made interviewing Grant Blackley today a lot less awkward.
Cummins&Partners Welcomes PR Agency Romano Beck, Bringing Creative, Media and PR Under One Roof
Cummins&Partners has welcomed Romano Beck, who may sound like a swarthy Italian actor but is actually a PR agency.
CarsGuide Partners With Mitsubishi, Wavemaker To Create Virtual Road Trips
CarsGuide, Mitsubishi and Wavemaker create virtual road trips that includes virtual car sickness.
Petition To Ban Same-Sex Kiss In Cadbury Crème Egg Ad Garners 56,000 Signatures
Cadbury Crème Eggs join Durex condoms & Frankie Goes To Hollywood on list of things Christians find hard to swallow.
Future of TV Advertising Conference: Times Are Tough, But We’re All In This Together
B&T's reporting live from today's Future Of TV event. Not before mistakenly going to the dental hygienist conference.
TV Will Not Only Build Your Brand, It Will Get Your Cash Registers Ringing
There can be no denying TV's power as an advertising medium. Putting aside Holey Moley and Plate Of Origin, that is.
TikTok Continues To Fight COVID Misinformation
Current COVID misinformation includes the vaccine can make you pregnant while developing a Lionel Richie addiction.
Wednesday TV Wrap: 10’s The Cube Debuts To 567,000, Gives MAFS A Little Hickey
B&T's delivering all of last night's TV numbers, dipped in chocolate, rolled in coconut, with a tasty jam-filled centre.
As Bruce Springsteen Is Cleared Of Drunk Driving Charge, Jeep Resumes Use Of Super Bowl Ad
With the Springsteen saga dealt with, Jeep now turns its focus to Michelle Bridges as its next brand ambassador.
WPP AUNZ’s Unveils 32.6% Profit Drop For 2020, Revenues down 14.1%
WPP AUNZ's results out today made for some pretty sobering reading. That's why B&T read them with a couple of daiquiris.
Faceook Pledges $US1 Billion To Support Journalism
Facebook pledges a billion dollars to journalism. Primarily journalism that involves cats playing the harpsichord.
Sam Armytage Hosts New Podcast For News Corp’s Stellar Magazine
Sam Armytage will be taking her Sunrise pedigree to new News Corp podcast. But don't let that put you off.
Impact Promotes Sam Morton To Partnership Director, Peter Bray To Sales Director
Impact's Sam Morton and Peter Bray pose for press photo before catching the ferry to Manly.
Delacon Adds Bridgestone Australia, Simply Energy and Smart Pay To Clients Roster
Delacon staff forced down the local Bob Jane T-Mart for new tyres after someone went and won the Bridgestone business.
Learning Your ABCs From Your AAIDs: Understanding Mobile Data
Learn your ABCs from your AAIDs with this top read. Although it does have a strobe effect for anyone with ADHD.
Comscore And Samba TV Launch CTV Partnership In Australia
Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]
UnLtd Launches MOOD Tea With All Proceeds Going To Fight Youth Suicide
B&T certainly takes our hats off to this top industry initiative. Our editor is even threatening to take his pants off.
Leo Burnett Snares CNH Industrial Australia Creative Account
Leos snares the CNH Industrial Australia creative account. Believes it to be some sort of farming/agricultural firm.
IVE Reinstates Interim Dividend Following Strong H1 Results
IVE has reinstated its interim dividend. Plans afoot to reinstate Arnott's Assorted Creams to office biscuit barrel.
How To Win With Video Advertising In 2021
Here are must-read tips on how to win with video advertising. Sadly, no tips on today's horse racing at Eagle Farm.
Think HQ Makes 18 New Hires
Absolutely no one knows anyone else's name in the Think HQ office this week after agency announces 18 new hires.
TikTok And Shopify Announce Partnership
TikTok & Shopify announce partnership. Can't decide on the vanilla cream sponge or chocolate mud for the cake cutting.
Toyota Media Pitch! Three Agencies Left As Race Goes Down To The Wire
As clarification, this article contains comments from "unnamed sources". Industry parlance for "possibly under crap".
Snapchat Research Suggests Millennials And Gen Z Embrace Value Driven Brands
Study finds Gen Ys & Zs "embrace value driven brands". Strangely they also like the music of Shawn Mendes & the cronut.
Woolworths Dominates Coles In New Years Sales
Woolworths dominates Coles in sales for first six weeks of 2021, as Status Quo's agent waits patiently by the phone.
Nine Secures Rights To Viral Britney Spears Doco
News of Britney's doco has created an excitement here at B&T not seen since the arrival of our cordless electric knife.
Women Leading Tech: Why HubSpot’s Kat Warboys Prioritises Transparency
HubSpot's Kat Warboys drops by the B&T office for a chat on all things tech and to critique our lemon drizzle cake.
Seven Signs Deal With Facebook Following News Backflip
The media companies continue to jump into bed with the tech giants. It's like a slightly less interesting MAFS episode.
RMIT Online Reveals Why Employees Don’t Want Free Lunches
Study reveals staff prefer training to free lunches. However, fat people did skew the numbers back in favour of lunch.
MAFS Teaser Trailer Accidentally Reveals Affair Spoiler
B&T does warn this comes with a MAFS spoiler alert. In so much as it includes randy, horrible people with bad tattoos.
