UnLtd has announced a record $6.5 million total industry contribution to social impact for FY16 as part of its annual results, released today.
Unprecedented growth in industry participation and social investment led to a 71% year-on-year increase in the total value of funds, services, inventory and time donated by the media and marketing sector.
CEO Paul Fisher said that UnLtd had connected 88 companies with 42 different charities working with at-risk young people. “What our industry united to achieve over the past year, through UnLtd, is something to be incredibly proud of,” said Fischer.
“UnLtd operates on behalf of our industry, for our industry and together, with our industry. Together, we’re creating social impact by delivering funds, services, media exposure and volunteered time to the youth not-for-profit sector,” he added.
Highlights from the FY16 industry social impact report included:
- Media inventory donated and negotiated was up by 196% year-on-year
- Volunteers donated more than 8785 hours of their time – from unskilled volunteering including working bees preparing food for homeless teens, to providing strategic advice on marketing briefs for charities (skilled volunteering)
- In-kind professional services including video production, Community Service Announcements, creative assets and talent totalled more than $475,000
- Funds raised through events and payroll giving doubled
The foundation’s annual social impact report also detailed case studies of UnLtd charities seeing impact where it matters most; positively impacting more young lives.
- 500 more foster kids were matched with a ‘Pyjama Angel’ thanks to the support of Network Ten and Bauer Media Australia. The exposure and fundraising efforts by these media owners has seen; community volunteer registrations doubled, monthly donations tripled and this previously Queensland-based charity has gone national
- Another 2000 families suffering from the effects of childhood heart disease are now being supported with peer-to-peer or in hospital services. This is thanks to the added value secured by Initiative, who negotiated $750,000 of free media space for this charity’s annual fundraising campaign resulting in a 100% increase in donations year-on-year
UnLtd thanked the industry partners, sponsors and individuals who contributed funds, services, time and inventory to reach this incredible social impact tally.
“To those 88 companies and the countless individuals who have contributed in the past year, we say unlimited thanks. Thanks for believing in our industry’s unlimited potential to change young lives, and thanks for your role in helping us support Australian youth charities doing vital work,” said Paul.
UnLtd has raised in excess of $14 million in cash alone since its launch in 2008 and delivered over $24 million in valued resources to over sixty youth focused charities. In FY16 more than 120,000 young lives directly benefited through our industry’s support.
Please login with linkedin to commentIAPA
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Media agency Wavemaker has appointed Susie Si as group business director – to lead the Vodafone account. Si joins from sister agency MediaCom, where she has spent the last 8 years. Most recently she was group client lead on News Corp. Si will report to Wavemaker Sydney managing director Ian Edwards, and replaces Emily Cook […]
Headquartered in Melbourne, Trade Indy is expanding off the back of strong client retention and consistent growth through existing and new business. Founded in Melbourne in 2014, the team have since expanded the business through team members in Singapore, Indonesia, Tasmania and Queensland, and are pleased to announce the full-time employment of NSW commercial director […]
Outbrain Inc. has announced the pricing of its initial public offering of 8,000,000 shares of common stock at a price to the public of US$20.00 per share. The gross proceeds to Outbrain from the offering, before deducting the underwriting discounts and commissions and offering expenses, are expected to be approximately $160 million. The shares began […]
HubSpot, the customer relationship management (CRM) platform for scaling companies, has announced that as part of its World Certification Week, it is supporting the GO Foundation with its mission to empower young Aboriginal and Torres Strait Islander people through education. As part of the support, HubSpot will donate $5 for every HubSpot Academy certification awarded […]
IntelligenceBank has today announced a strategic growth investment from Five Elms Capital. The $US37 million ($50 million) investment comes as brands and enterprises have realised that outdated technologies, disjointed data sources, and manual processes make it challenging to efficiently manage essential marketing workflows and ensure compliance across the organization. IntelligenceBank digitally transforms manual processes and […]
Southern Cross Austero (SCA) announced today 10 all-new DAB+ music stations on LiSTNr. The introduction of the 10 new Dab stations takes the number of music stations to 25 and reinforces its commitment to growing exclusive music programs and content. The 10 new stations have been created to cater to a variety of moods and […]
SBS has launched live interpreting of the daily NSW Government COVID-19 press conference in languages other than English, to provide communities with access to the latest information and critical health messages. The national-first initiative provides real-time interpreting of the press conferences in Arabic and Vietnamese, streamed live every day on the SBS Arabic24 and SBS Vietnamese Facebook pages, SBS […]
Snowflake, the Data Cloud company, today announced it has been chosen by market-leading linking platform, Linktree, to support the company’s business intelligence and analytics activities. Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem and monetise their passion, instantly guiding their audience to the destinations they care […]
Australian Pay On Demand fintech Beforepay has launched its first-ever brand campaign: ‘Your pay at your command’. “Beforepay exists to meet a gap in the market where Australians are seeking flexibility and control to access the pay they’ve earned on their terms. As pioneers of the Pay On Demand category, it’s important that we set […]
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, announced today that it has entered into a definitive purchase agreement to acquire Connexity from Symphony Technology Group for approximately $US800 million. Connexity is one of the largest independent e-commerce media platforms in the open web, serving over 1,600 direct merchants, and 6,000 publishers.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]