Five Tips To Amp Up Your Very Own Personal Branding

Five Tips To Amp Up Your Very Own Personal Branding
SHARE
THIS



In this guest post, founder of branding studio WRD and CEO of The Creative Fringe, Debbie O’Connor (pictured below), offers her tips on how any of us can turn ourselves into our own personal super brand…

Developing your personal brand can have a significant impact, not only on your career, but also on your business or the company that you work for. Whether you are an entrepreneur or an intrapreneur the power of personal branding is more prevalent in today’s ‘brand new world’ than ever before.

Screen Shot 2018-04-17 at 5.32.05 pm

Simply look at people like Steve Jobs, Richard Branson and Oprah to name a few. They are people who have leveraged off their personal brand resulting in better recognition, exposure and sales for their businesses.

But it’s not just entrepreneurs who are using their personal brands to elevate their business. Intrapreneurs are employees working within a business that have built a reputation that can positively affect the company that they work for. Examples such as Gail Kelly who became one of Australia’s most prominent business women and CEO of Westpac, and Ita Buttrose previous editor of Woman’s Weekly who has gone on to be a house hold name in her own right.

The person behind the brand can be just as powerful and effective as the brand itself – after all, people like to do business with people, and we love a good story where individuals rise to the occasion.

Five super powers of personal branding:

  1. Thought leadership

If you are the person authentically, honestly and openly talking, educating and sharing information on a particular topic or cause, you have a much better chance of becoming a thought leader for your industry. If you are prepared to shout it from the mountaintops, create content, post on social media and engage in robust conversation, this will result in you becoming the go-to when it comes time to comment on the topic. This kind of exposure to the media and the market is one of the super powers of a personal brand.

  1. Credibility

Once you become the go-to for all things relating to your topic, you start to build credibility. And credibility leads to respect and referrals. In a Nielsen survey it states that people are 4 times more likely to buy when referred to a person or business and 92 per cent trusted referrals from people they knew.

  1. Trust

In the Edelman Trust Barometer survey for the first time in 17 years it showed a decline in the level of trust in business, media, government and NGO’s. The reality is that we trust people more than we trusts brands. Statistics show that brand messages reached 561% further when shared by individuals rather than through the official brand channels. If you become a thought leader who has credibility and respect, it will result in trust. And trust is the backbone of any connection.

  1. Impact

Once you have built your reputation, credibility and trust, your personal brand allows you the opportunity to have more impact on more people. Sharing your wisdom or passion with multiple people or organisations rather than those in your immediate circle. I love the example of Simon Sinek who catapulted to fame after his Ted Talk on ‘Start with Why’. He has now become a thought leader on inspiration and has impacted millions of people around the world who now talk about ‘their why’ rather than ‘their what’.

  1. Leverage

Your personal brand allows you to leverage off your knowledge and the contacts it exposes you to. This leverage can open doors to bigger and better opportunities and experiences. Let’s face it, if Oprah rang you, you would drop everything to attend to her call and her every need! This type of leverage becomes more possible the stronger your personal brand is.

Is it time to harness your personal brand super power?

Please login with linkedin to comment

Debbie O'Connor personal branding The Creative Fringe WRD

Latest News

London, UK - August 01, 2018: The buttons of Snapchat, Facebook, Instagram and WhatsApp on the screen of an iPhone.
  • Media

Snapchat Launches New Friendship Report & Time Capsule Lens With Aussie Band Sheppard

Snap Inc. the parent company of Snapchat, has released its second global Friendship Report, exploring how global issues including the COVID-19 pandemic have impacted friendship and communication in 2020. The findings showed how “social” is being inserted back into social media, with the majority of Aussies using online channels to connect with friends more than […]

“Trying To Indoctrinate Children!”: Conservatives Slammed For Oreo Proud Parent Boycott
  • Advertising

“Trying To Indoctrinate Children!”: Conservatives Slammed For Oreo Proud Parent Boycott

A conservative Christian group’s attempted boycott of Oreo over its support of the LGBTQI+ community has gloriously backfired online. Earlier this month, cookie brand Oreo, which is owned by Mendelez International, kicked off LGBTQI+ history month with a partnership with non-profit PFLAG—an organisation of parents, families and allies in support of LGBTQI+ people—to release Oreo […]

by B&T Magazine

B&T Magazine
Kerry Stokes Swoops In At Number 10 On AFR’s Rich List With Whopping $6B
  • Media

Kerry Stokes Swoops In At Number 10 On AFR’s Rich List With Whopping $6B

Media and mining magnate Kerry Stokes has risen to number 10 on the AFR Rich List, increasing his wealth by $570m to $6.26b in 2020. Stokes’ owns 60 per cent of Seven Group Holdings, although it’s fair to say most of his wealth would derive from investments outside media, considering Seven West Media’s poor market capital. […]

by B&T Magazine

B&T Magazine
WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

WPP are claiming better than expected third quarter numbers, despite revenues being down 7.6 per cent like-for-like on 2019. Putting today’s results in perspective, the world’s biggest media company had its numbers smashed in Q2, they were down 15.1 per cent at the peak of COVID. Revenues were down across every territory, with China suffering […]

by B&T Magazine

B&T Magazine
Magnifying glass icon in flat style. Search loupe on color background. Business analytic charts illustration. Vector design object for you project
  • Technology

Forrester 2021 Advertising Predictions: Prepare For A “Data-Deprived” Future

The advertising industry needs to start preparing for a “data-deprived” future, according to research company Forrester. In its 2021 predictions, Forrester points to the upcoming deprecation of third-party cookies as one of the most important upcoming trends for the industry. “The future of advertising will be one of significant upheaval,” the firm said. “Impending privacy […]

Thursday TV Wrap: The Block Loses Out To Gogglebox On A Quiet Night
  • Media

Thursday TV Wrap: The Block Loses Out To Gogglebox On A Quiet Night

Nine’s The Block narrowly missed out on taking out the number one entertainment spot for the night with 10’s Gogglebox once again earning the honours. Gogglebox managed 700,000 eyeballs, while The Block did 679,000, according to OzTAM metro data. Meanwhile, 10 had a soft night, with its best entertainment show being The Project with 465,000. […]

by B&T Magazine

B&T Magazine
AKQA Report: “In 2021 The Difference Between Surviving & Thriving Will Be Great & Memorable Digital Experiences”
  • Partner Content

AKQA Report: “In 2021 The Difference Between Surviving & Thriving Will Be Great & Memorable Digital Experiences”

Digital experiences are more necessary than ever. Social distancing, remote working and local or national shutdowns have forced customers online and employees apart, requiring businesses and government agencies across the Asia Pacific to accelerate and refocus their digital transformations to satisfy changing customer needs. To understand the maturity of digital experiences (DX), leading experience design […]

Partner Content

by B&T Magazine

B&T Magazine
Mitre 10 Launches New Campaign To Celebrate The Real Stories & People Behind Its Stores
  • Campaigns

Mitre 10 Launches New Campaign To Celebrate The Real Stories & People Behind Its Stores

Mitre 10 has launched a new grassroots marketing campaign to celebrate the real stories and people behind its stores. The ‘Built by Families’ series uses documentary-style videos to bring to life the legacy of local family-run businesses and the unique connection each has to its local community. Karen Fahey, IHG’s General Manager of Marketing, said […]

Integral Ad Science Appoints Tom Sharma As Chief Product Officer
  • Advertising

Integral Ad Science Appoints Tom Sharma As Chief Product Officer

Digital ad verification platform Integral Ad Science (IAS) has announced Tom Sharma will join the company as Chief Product Officer, effective November 2, 2020. This new hire will accelerate IAS’s global product expansion, including plans to enhance its industry-leading Connected TV (CTV) solution. Sharma will be based in New York and report directly to IAS […]

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

Special Group Launches In The US Market
  • Advertising

Special Group Launches In The US Market

Independent creative company Special Group has entered the U.S market with William Gelner leading the LA-based agency as Chief Creative Officer, and Uber Eats as its founding client. The launch of the international office follows the profound success of Special Group’s global work for Uber Eats, including its launch of the internationally recognised ‘Tonight I’ll […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]

  • Technology

Why Apple Is Building Up Its Search Engine

Forget the shiny gadgets & skivvies, evidence is mounting that Apple could possibly be the Fourth Order Of The Sith.

by B&T Magazine

B&T Magazine
The Two Murrays Return To Weekends On 2GB And 4BC
  • Media

The Two Murrays Return To Weekends On 2GB And 4BC

Two of Australia’s favourite broadcasters are returning to radio with Murray Wilton and Murray Olds (aka The Two Murrays) set to deliver five hours of news, sport, entertainment, lifestyle and plenty of frivolity over summer weekends on 2GB and 4BC. Their new show launches this Saturday, October 31, and continues on weekends right through until the […]

The Brag Media To Exclusively Represent Australia & New Zealand Audiences Of Variety
  • Media

The Brag Media To Exclusively Represent Australia & New Zealand Audiences Of Variety

The Brag Media, Australia’s number one music and entertainment publisher, has today announced it will exclusively represent Australia and New Zealand audiences for Variety. Variety is the most authoritative and trusted source of entertainment business news, reaching an audience of affluent influencers. For 115 years, influential producers, executives and talent in entertainment have turned to […]