Ugly Christmas Jumpers Star In Kmart’s Festive Work Via Dentsu Creative

A merry Christmas starts at Kmart with something for everyone – whether you’re decking the halls, searching for perfect Christmas gifts, or putting on a festive feast, Kmart make it easy with their famously low prices.

This year more than ever, Kmart customers are looking for great value gift ideas and inspiration on how to decorate their home as they prepare to celebrate with their family and friends this festive season.

Kmart marketing general manager, Rennie Freer, “The overarching campaign message ‘A merry Christmas starts here’ celebrates the breadth of our categories, our famously low prices and how these come together showcased in solutions that are inspiring and easily accessible for our customers.”

The nationwide TV campaign created with Dentsu Creative and directed by Mitch Kennedy at The Producers features a series of Christmas TVCs. Showcasing Kmart’s huge festive range, they premiere with a high energy Christmas jumper spot, featuring people of all ages. Lighting the spark of Christmas inspiration, they will continue to share the array of products available this Christmas, designed to fit each customer’s personal style.

Dentsu Creative’s creative director, Trent Hendrick, expanded on the strategy stating, “The joy of Christmas and Kmart go hand in hand for so many Australians. No matter who you are, you can go into a Kmart store and get into the Christmas spirit.”

The integrated campaign includes marketing support across YouTube, large format OOH, catalogues, radio, social media, digital display, PR and instore.

This year Kmart are also releasing five Christmas catalogues, including a printed ‘Ultimate Toys’ catalogue, available on Thursday 27th October. Featured will be value leadership moments, celebrating low-priced products loved by customers and that are unique to the brand.

Matching Christmas apparel, the hottest Christmas toys, Christmas trees, decorations and home décor will be showcased across Facebook, Instagram, Snapchat, Pinterest and Tik Tok.

Kmart will also be proudly celebrating its beloved Kmart Wishing Tree Appeal, this year marking its 35th anniversary in Australia and 29 years in New Zealand. The Appeal, which aims to create a brighter Christmas and future for the most vulnerable in our community will officially launch alongside founding charity partner, The Salvation Army, on Monday 7th November across all stores in Australia and NZ.

Kmart’s Community Manager, Frankie Swithinbank, said, “Christmas time can be one of the most financially stressful periods for people; however, it is also in the fallout after Christmas that many realise the true impacts of hardship. This year, we are focused on working closely with the Salvation Army in making sure the Appeal assists where and when help is most needed.

“It’s easy to take part in making a difference for someone in need, with so many ways for people to give this year. Whether it’s dropping a new gift, or important essentials such as books, school supplies, socks and towels in store under the Wishing Tree or making a monetary contribution.”

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