Ride-sharing platform Uber has released a new campaign by Special Group to showcase how reliable it is in getting Aussies where they need to be on time.
Entitled ‘See You Soon’, the campaign will run across TV, cinema, digital, social, out of home, and online radio. It will also be featured at the MCG during the AFL grand final.
Check out the campaign’s 60-second and 30-second TVCs below:
The campaign follows Uber’s recent brand refresh that was rolled out globally.
Steve Brennen, marketing director for Uber across Australia and New Zealand, said: “We believe that good things can happen when people move – opportunities appear, open up, and become reality.
“There are times when you need to get from A to B quickly, and we are committed to helping Australians access the fastest pick-up times possible.
“Given the high number of driver-partners who provide reliable trips every day, when Aussies are ordering a ride with Uber and saying ‘see you soon’ to their mates or loved ones, they really mean it.
Special Group ECD Tom Martin said the campaign’s tagline, ‘See You Soon’ is a simple and beautiful reflection of real life.
“Most of us don’t even realise how often we say it, particularly when getting a ride with Uber,” he said.
CREDITS
Client: Uber
Director of marketing: Steve Brennen
Head of strategy and planning: Andy Morley
Head of brand and campaigns: Jenna Collard
Rides brand and campaign lead: Franziska Pranke
Acquisition marketing manager: Jie Gao
Growth marketing manager: Antoine Boutineau
Rides social and content coordinator: Vivienne Tan
Consumer communications lead: Megan Smith
Creative agency: Special Group
Executive creative directors: Tom Martin and Julian Schreiber
Creative directors: Nils Eberhardt and Jack Nunn
Planning partner: Dave Hartmann
CEO: Lindsey Evans
Managing partner: Cade Heyde
Business lead: Pip Shepherd
Account director: Caity Cowper
Head of production: Nick Lilley
Executive on-screen producer: Paul Johnston
Digital producer: Sharon Gray
Senior digital creative: Jesse McLallen
Digital designer: Nguyen Tran
Social strategist: Lauren Houghton
Production company (film): Exit Films
Directors: Novemba
Producer: Fiona Pakes
Post-production companies: The Butchery and Refinery
Editors: Rohan Zerna and Tim Chivers
Post-design: Drew Downes
Post-producer: Amelia Bromley
Sound and mixing: Sonar
Music licensing: Level 2
Casting: Citizen Jane
Production company (stills): Flint
Photographer: Andreas Smetana
Executive producer: Tim Berriman
Producer: Rachel Rider
Re-touching: Cream Electric Art
PR agency: Sling & Stone
Head of consumer and international: Kasi Reynolds
Account director: Hannah Jackson
Media agency: MediaCom
Client partner: Michael Waymouth
Client leadership director: Lynsey Mogridge
Strategy and planning director: Tim Hull
Marketplace manager: Marie Fox
