Uber Promotes Its Quick Pick-Up Times In New Local Campaign Via Special Group

Uber Promotes Its Quick Pick-Up Times In New Local Campaign Via Special Group

Ride-sharing platform Uber has released a new campaign by Special Group to showcase how reliable it is in getting Aussies where they need to be on time.

Entitled ‘See You Soon’, the campaign will run across TV, cinema, digital, social, out of home, and online radio. It will also be featured at the MCG during the AFL grand final.

Check out the campaign’s 60-second and 30-second TVCs below:

The campaign follows Uber’s recent brand refresh that was rolled out globally.

Steve Brennen, marketing director for Uber across Australia and New Zealand, said: “We believe that good things can happen when people move – opportunities appear, open up, and become reality.

“There are times when you need to get from A to B quickly, and we are committed to helping Australians access the fastest pick-up times possible.

“Given the high number of driver-partners who provide reliable trips every day, when Aussies are ordering a ride with Uber and saying ‘see you soon’ to their mates or loved ones, they really mean it.

Special Group ECD Tom Martin said the campaign’s tagline, ‘See You Soon’ is a simple and beautiful reflection of real life.

“Most of us don’t even realise how often we say it, particularly when getting a ride with Uber,” he said.


Client: Uber

Director of marketing: Steve Brennen

Head of strategy and planning: Andy Morley

Head of brand and campaigns: Jenna Collard

Rides brand and campaign lead: Franziska Pranke

Acquisition marketing manager: Jie Gao

Growth marketing manager: Antoine Boutineau

Rides social and content coordinator: Vivienne Tan

Consumer communications lead: Megan Smith

Creative agency: Special Group

Executive creative directors: Tom Martin and Julian Schreiber

Creative directors: Nils Eberhardt and Jack Nunn

Planning partner: Dave Hartmann

CEO: Lindsey Evans

Managing partner: Cade Heyde

Business lead: Pip Shepherd

Account director: Caity Cowper

Head of production: Nick Lilley

Executive on-screen producer: Paul Johnston

Digital producer: Sharon Gray

Senior digital creative: Jesse McLallen

Digital designer: Nguyen Tran

Social strategist: Lauren Houghton

Production company (film): Exit Films

Directors: Novemba

Producer: Fiona Pakes

Post-production companies: The Butchery and Refinery

Editors: Rohan Zerna and Tim Chivers

Post-design: Drew Downes

Post-producer: Amelia Bromley

Sound and mixing: Sonar

Music licensing: Level 2

Casting: Citizen Jane

Production company (stills): Flint

Photographer: Andreas Smetana

Executive producer: Tim Berriman

Producer: Rachel Rider

Re-touching: Cream Electric Art

PR agency: Sling & Stone

Head of consumer and international: Kasi Reynolds

Account director: Hannah Jackson

Media agency: MediaCom

Client partner: Michael Waymouth

Client leadership director: Lynsey Mogridge

Strategy and planning director: Tim Hull

Marketplace manager: Marie Fox


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