Type + Pixel Help Baskin-Robbins & Netflix Promote Stranger Things Season 3

Type + Pixel Help Baskin-Robbins & Netflix Promote Stranger Things Season 3
SHARE
THIS



Baskin-Robbins is teaming up with Netflix to promote the new season of Stranger Things with a limited edition product range and immersive, mobile-first digital campaign devised by Brisbane creative agency Type + Pixel.

The much-anticipated third season of Netflix’ most-streamed global production drops worldwide on 4th July.

Action will centre around Hawkins’ new ice cream parlour, Scoops Ahoy – the workplace of central character Steve.

The Shadow Cone

To create an immersive experience for guests and fans of the show, Baskin-Robbins is rolling out dedicated Scoops Ahoy branded packaging across all of its 83 Australian stores, together with a six-strong product-range that includes Eleven’s Waffle Sandwich and the Demogorgon Sundae.

Inspired by the new season plot points around code-breaking, Type + Pixel built an accompanying digital experience through which fans can win a trip to the Stranger Things set by hunting down hidden codes on product and online.

Elevens Waffle Sandwich

Fans who want to fully immerse themselves in the Stranger Things universe can even order direct from Scoops Ahoy’s virtual UberEats store, or transport themselves to Hawkins via a Scoops Ahoy Snapchat lens, also built by Type + Pixel, that doubles as a competition entry point.

The activity is supported by a digital marketing spend and influencer engagement strategy.

Type + Pixel founder, Darren Walls said: “It was important for us that this wasn’t just another generic partnership where a brand jumps on the pop culture bandwagon: the link between the two brands needed to make sense and feel authentic or fans won’t buy into it.

“We’ve deliberately created multiple touchpoints that blur the boundaries between reality and fiction to enable fans to place themselves inside the Stranger Things world.”

Please login with linkedin to comment

Baskin-Robbins Netflix Stranger Things Type + Pixel

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]