“Two Minutes Of Pure Awesomeness!” Coke’s Christmas Ad Is An Epic Tear Jerker (And Directed By Taika Waititi)

“Two Minutes Of Pure Awesomeness!” Coke’s Christmas Ad Is An Epic Tear Jerker (And Directed By Taika Waititi)
SHARE
THIS



Typically, most of us don’t get too misty-eyed over a soft drink.

However, Coca-Cola’s new Christmas campaign is apprently having lots of sobbing viewers reaching for the tissue box.

The spot’s the work of Wieden + Kennedy London and was directed by none other than Kiwi Taika Waititi who won an Academy Award this year for his film Jojo Rabbit.

The ad takes a bit of an epic Bear Grylls turn as it sees a desperate dad trying to deliver his young daughter’s Christmas letter to Santa in the North Pole. The agency even managing to squeeze Coke’s famous Christmas truck in for a cameo.

Social media quickly applauded the ad for its sentimentality.

“I’m not crying at the Coca-Cola Christmas advert, you’re crying at the Coca-Cola Christmas advert,” wrote one.

Another user described its as a “tear jerker” before crediting the acclaimed director. “That man is too good! Just two minutes of pure awesomeness,” they wrote.

Another fan added: “Dramatic, sentimental, and likely to reduce you to tears.”

“I’ve never cried at a Coca-Cola advert before but @TaikaWaititi has worked his magic and now I’m bawling,” said another.

Check out the majestic work below:

 

 

 

 

 

 

 

 

 

 

 

 

Please login with linkedin to comment

    Latest comments
  • mike175 4 months ago

    Now right there is some brilliant creative work – well-done coke creative team

Ad campaigns Coca Cola Taika Waititi Wieden + Kennedy London

Latest News

Emotional Storytelling Is A Rarity, IAG CMO Brent Smart Tells Future Of TV Advertising
  • Marketing

Emotional Storytelling Is A Rarity, IAG CMO Brent Smart Tells Future Of TV Advertising

In an interview with Mindshare’s Katie Rigg-Smith, recently returned Australian CMO Brent Smart said advertising lacks enough emotional storytelling, and that marketers lack the support of their organisations to brand build in the long term. Smart is the chief marketing officer at Insurance Australia Group, a position he moved to after returning to Australia from […]

by B&T Magazine

B&T Magazine
Slingshot Wins Masterpet And Endeavour Consumer Health Accounts
  • Media

Slingshot Wins Masterpet And Endeavour Consumer Health Accounts

Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]

New Campaign Highlights That 70% Of Australians Say They Want To Die At Home
  • Campaigns

New Campaign Highlights That 70% Of Australians Say They Want To Die At Home

Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]

Introducing The Zavy Social Scoreboard
  • Media

Introducing The Zavy Social Scoreboard

You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication.       What does this have to do with a scoreboard? […]

Partner Content

by B&T Magazine

B&T Magazine