“Two Minutes Of Pure Awesomeness!” Coke’s Christmas Ad Is An Epic Tear Jerker (And Directed By Taika Waititi)

“Two Minutes Of Pure Awesomeness!” Coke’s Christmas Ad Is An Epic Tear Jerker (And Directed By Taika Waititi)
B&T Magazine
By B&T Magazine
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Typically, most of us don’t get too misty-eyed over a soft drink.

However, Coca-Cola’s new Christmas campaign is apprently having lots of sobbing viewers reaching for the tissue box.

The spot’s the work of Wieden + Kennedy London and was directed by none other than Kiwi Taika Waititi who won an Academy Award this year for his film Jojo Rabbit.

The ad takes a bit of an epic Bear Grylls turn as it sees a desperate dad trying to deliver his young daughter’s Christmas letter to Santa in the North Pole. The agency even managing to squeeze Coke’s famous Christmas truck in for a cameo.

Social media quickly applauded the ad for its sentimentality.

“I’m not crying at the Coca-Cola Christmas advert, you’re crying at the Coca-Cola Christmas advert,” wrote one.

Another user described its as a “tear jerker” before crediting the acclaimed director. “That man is too good! Just two minutes of pure awesomeness,” they wrote.

Another fan added: “Dramatic, sentimental, and likely to reduce you to tears.”

“I’ve never cried at a Coca-Cola advert before but @TaikaWaititi has worked his magic and now I’m bawling,” said another.

Check out the majestic work below:

 

 

 

 

 

 

 

 

 

 

 

 

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  • mike175 2 weeks ago

    Now right there is some brilliant creative work – well-done coke creative team

Ad campaigns Coca Cola Taika Waititi Wieden + Kennedy London

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