Twitter Tweaks Policies To Fight Misinformation In Aussie Political Ads

Twitter Tweaks Policies To Fight Misinformation In Aussie Political Ads
SHARE
THIS



Ahead of the federal election, Twitter is rolling out new policies on political advertising on the platform in an effort to combat misinformation and election interference.

Commencing in the week of March 11, political ads will be labelled, and advertisers must prove they are in Australia.

The move was first executed in the United States in response to international interference in the 2016 presidential election, and will also be implemented for India and EU parliamentary elections.

According to Twitter’s political campaigning policy FAQs, the policy “varies across markets but generally applies to ads that advocate for or against a candidate or political party, or ads by candidates and/or entities registered with their respective electoral commission”, and “only applies to candidates running for a general election”.

The policy distinguishes between campaigning and issue advocacy, which is allowed globally (except in the US, where advertisers must get certified and meet additional criteria), leading to concern from some that the system could still be exploited.

Dr Andrew Hughes, a political marketing expert at the Australian National University, told ABC: “It doesn’t look at the tweets themselves, which can be used to influence people, so the organic tweets.

“Issue-based campaigns and advertising is going to be very critical here at the next election”.

The new policies follow electoral law changes made in 2018, in which political ads on social media now require to disclose who bankrolled them.

Twitter head of public policy, Australia and New Zealand, spoke of how previous elections had framed the company’s mandates moving forward: “In the 2016 US presidential election, we found ways that our platform was being manipulated that we previously didn’t know about.

“Verifying identity and verifying addresses is one of the key things we can do to ensure organisations that are based in the country are the ones that are actually serving political ads”.

The move follows Facebook’s announcement that it was developing a fact-checking unit within the app ahead of the 2019 federal election.

 

Please login with linkedin to comment

federal election Twitter

Latest News

Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose
  • Campaigns

Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose

Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]

Nine Promotes Jo Clasby To Commercial Director, Publishing
  • Marketing

Nine Promotes Jo Clasby To Commercial Director, Publishing

Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]

Mark Zuckerberg, chief executive officer of Facebook Inc., listens as Narendra Modi, India's prime minister, not pictured, speaks during a town hall meeting at Facebook headquarters in Menlo Park, California, U.S., on Sunday, Sept. 27, 2015. Prime Minister Modi plans on connecting 600,000 villages across India using fiber optic cable as part of his
  • Technology

“No F*cking Way!”: Pink Floyd Frontman Refused To Give Mark Zuckerberg Rights To Song

Roger Waters, co-founder of Pink Floyd, said he refused to give Mark Zuckerberg the rights to use hit song Another Brick in the Wall (Part Two). Waters was speaking at a pro-Julian Assange event when he said that he had been offered a “huge, huge amount of money” for the use of the 1979 hit […]

by B&T Magazine

B&T Magazine
Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client
  • Marketing

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
  • Campaigns
  • Marketing

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign

Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]