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Reading: TV Ratings (20/7/2026): SBS’s World Cup Final Breaks Records As 5M Tune In
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B&T > Media > TV Ratings > TV Ratings (20/7/2026): SBS’s World Cup Final Breaks Records As 5M Tune In
TV Ratings

TV Ratings (20/7/2026): SBS’s World Cup Final Breaks Records As 5M Tune In

Melania Watson
Published on: 21st July 2026 at 12:39 PM
Melania Watson
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3 Min Read

SBS’s World Cup final coverage reached more than 5 million viewers, the second largest audience in the public broadcaster’s history.

Spain’s win over Argentina, a match that kicked off at 5am in the morning, reached 5.262 million Australians, including a national audience of 2.691 million watched the game.

The final also proved a streaming juggernaut, attracting an BVOD audience of 1.519 million — comfortably the highest streaming figure of the day and one of the strongest BVOD performances seen in Australia.

Ferran Torres scored the winner for Spain, striking in the 106th minute of extra time to secure a well-deserved 1-0 victory over a turgid Argentinian effort that didn’t register a single shot in 90 minutes.

It brings to close a tournament that has delivered several TV audiences above 4 million reach, the Socceroos fixtures against Paraguay (4.84 million) viewers, and Turkiye (4.75 million).

Over on Nine, Travel Guides was the night’s biggest entertainment program, reaching 1.762 million viewers with an average audience of 898,000. The series also continued its strong streaming performance, pulling in a BVOD audience of 158,000.

Nine’s Tipping Point Australia remained one of the country’s most reliable performers, reaching 1.63 million viewers with an average audience of 881,000 and another healthy BVOD audience of 145,000.

Over on Seven, Home and Away reached 1.444 million Australians while recording one of the strongest commercial BVOD audiences of the evening with 242,000 viewers choosing to stream the long-running soap.

The Chase Australia also remained hot in the early evening, with both the regular edition and Larry and Friends special each reaching 1.444 million viewers, combining more than 200,000 BVOD viewers.

Network 10’s Have You Been Paying Attention? reached 1.261 million viewers and averaged 806,000. MasterChef Australia also continued to perform strongly, serving up a reach of 1.174 million and attracting 117,000 viewers via BVOD.

ABC’s Factual Slate continued to find an audience, with 7.30 reaching 1.358 million viewers and averaging 877,000. Four Corners and Australian Story also had some big results, reaching 986,000 and 972,000 viewers respectively.

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TAGGED: ABC, network 10, Nine, SBS, Seven
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Melania Watson
By Melania Watson
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Melania is B&T’s senior reporter, covering all things martech and adtech across the industry. She loves getting under the hood of the latest technology, from the AI tools marketers are using (and the ones they’re still figuring out) to the little tech shifts making a big difference to how content is created, ads are served and audiences are reached. She kicked off her journalism career in 2022 at TV3 in New Zealand as a digital reporter and producer, before moving into a technology reporter role that brought her to Sydney. She joined the B&T team at the start of 2026.

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