Tug Wins Legal Software Provider LEAP’s Digital Performance Strategy

Tug Wins Legal Software Provider LEAP’s Digital Performance Strategy
B&T Magazine
By B&T Magazine
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Full service digital performance marketing agency Tug has added LEAP, Australia’s leading legal software provider to its growing client roster. Tug will be responsible for its paid digital performance strategy and buying across Australia.

A key attribute, which no doubt piqued the interest of LEAP is Tug’s local on the ground Aussie team, bolstered by its global team’s international presence, offering a unique position within the Australian market. With offices across the globe in London, Berlin, Toronto and of course Sydney, Tug can support and grow LEAP’s global positioning, with offices across UK, North America and APAC.

The global pandemic has accelerated the legal profession’s move to the cloud, with some markets such as Canada enshrining in law that all legal documents and data are held and accessible remotely. As members of the legal industry from across the world adapt to a new ‘work from home’ model this provides an unprecedented opportunity to target lawyers digitally. The need for a digital first marketing approach is amplified by the reduced effectiveness of offline media channels and face to face events.

Tug’s client service director Charlie Bacon said: “We’re thrilled to welcome LEAP to the Tug family, with our keen understanding of the LEAP product offering, we are able to tap into key audiences and decision makers to build on lead volumes and drive further awareness of the LEAP Brand”

“Tug is excited to prove the value of a digital first marketing approach and help raise awareness of LEAP’s unique positioning in the marketplace while creating a dependable digital acquisition channel.”

LEAP’s general manager of marketing, James Connelly (main photo) said: “We’ve been extremely impressed by the strategy Tug has presented. Their thorough knowledge of the legal and software markets has proven to be an asset to our digital performance. We’re looking forward to continuing to work with Tug as they strengthen our overall digital strategy.

“Tug has demonstrated an innate understanding of the sales cycle, and an ability to target both existing and new audiences.”

Tug leverages over 10 years of experience driving acquisition globally for software clients including SaaS giant Intuit. Tug has developed optimisation processes specifically for software clients that focus on key metrics for the industry, including CAC (customer acquisition cost) and ARR (annual recurring revenue). In addition, Tug has developed expertise in tracking and targeting prospects along the typical software consumer journey, from research, to trial, to paying customer.

Tug mixes media, creative, and tech to drive exceptional business results for clients, for over 15 years. Client work includes WWF, Budget Direct, NobleOak, Compare the Market, GenesisCare and DHL.

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