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Reading: Tug Replaces Wavemaker On Palmer’s Media Account
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B&T > Advertising > Tug Replaces Wavemaker On Palmer’s Media Account
AdvertisingMedia

Tug Replaces Wavemaker On Palmer’s Media Account

Staff Writers
Published on: 13th February 2018 at 10:27 AM
Staff Writers
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Skincare brand Palmer’s has announced it has appointed Tug to handle all of its media planning and buying responsibilities, effectively ending its relationship with Wavemaker.

Tug had originally won the Palmer’s display account in a three-way pitch back in June 2017, and this new move sees the brand consolidating its display, SEO, SEM and above-the-line (ATL) media with the agency.

The company’s products include the well-known Cocoa Butter Formula and extensive ranges across the body, face, hair, and stretch mark categories.

Palmer’s marketing manager Hayley Bishop said not only did Tug outline an impressive approach that aligns with overall brand and growth objectives, it also has a proven track record of delivering outstanding results.

Tug managing director Shane Lennon said: “It is critical to understand the interrelationship between ATL, digital and the resulting impact on consumer behaviour. We look forward to building a platform that continuously delivers disproportionate ROI for Palmer’s.”

Tug isn’t the only agency that’s been celebrating a Palmer’s account win recently, with boutique PR firm Polkadot Communications announcing last week it had been appointed to raise awareness of the brands product range.

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TAGGED: Palmer's, Tug, wavemaker
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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