Skincare brand Palmer’s has announced it has appointed Tug to handle all of its media planning and buying responsibilities, effectively ending its relationship with Wavemaker.

Tug had originally won the Palmer’s display account in a three-way pitch back in June 2017, and this new move sees the brand consolidating its display, SEO, SEM and above-the-line (ATL) media with the agency.

The company’s products include the well-known Cocoa Butter Formula and extensive ranges across the body, face, hair, and stretch mark categories.

Palmer’s marketing manager Hayley Bishop said not only did Tug outline an impressive approach that aligns with overall brand and growth objectives, it also has a proven track record of delivering outstanding results.

Tug managing director Shane Lennon said: “It is critical to understand the interrelationship between ATL, digital and the resulting impact on consumer behaviour. We look forward to building a platform that continuously delivers disproportionate ROI for Palmer’s.”