Programmatic advertising software platform TubeMogul has announced it has partnered with online wine retailer Vinomofo, which is bringing its media function in-house.
After raising $25 million in financing earlier this year, Vinomofo sought an advertising technology partner with tools to drive continued domestic growth and also launch in new global markets.
The brand went live in New Zealand in August and has its sights firmly set on Britain, the United States, Singapore, Hong Kong and China.
Vinomofo’s head of marketing, Kip McMillan, said it was vital for the retailer to partner with a company that has a strong global presence and capabilities.
“TubeMogul’s software provides access to key international markets from the one console in the comfort of our Melbourne office,” he said.
“The scale, control and workflow efficiencies allow us to strengthen our branding efforts where our customer base is – online.
“TubeMogul’s position as an independent, customer-focused platform is something we relate to and really value. We saw a lot of similarities in our culture and approach to doing business. Each interaction with the Tube team seemed to embody our Vinomofo ethos to step up, care more, keep it real, do some good and have fun.”
Sam Smith, managing director of TubeMogul for Australia and New Zealand, said the company was excited to be partnering with such an innovative business.
“This is yet another example of an Australian advertiser leading the way in the programmatic space,” he said.
“Branding plays a big role for Vinomofo and we look forward to helping them achieve their global ambitions.”