After the sudden shakeup in the radio landscape, Sydney breakfast show Triple M’s Beau, Cat & Woodsy are reflecting their Stephen Bradbury moment with a new large format digital OOH marketing campaign.
“Sydney’s longest running breakfast team (since Tuesday)” has kicked off across a number of OOH sites across Sydney.
Co-hosts Beau Ryan, Cat Lynch, and Aaron ‘Woodsy’ Woods reflected on their ‘Stephen Bradbury moment’ and the “outrageous” situation they’ve found themselves in.
Beau, Cat & Woodsy have been broadcasting as a trio on Triple M since March 2025, and yet, it’s now long enough for them to take the crown as the longest-running team on Sydney’s airwaves.
Beau: “Good morning Sydney, and welcome to Sydney’s longest serving breakfast team!”
Cat: “That’s an outrageous statement, isn’t it?”
Woodsy: “Would you say we Stephen Bradbury’ed it? We’ve just hung in there.”
Beau: “It’s not over yet! There is one lap to go and history shows the more laps, the more people have fallen over… we’ve just got to stay on our skates.”
Cat: “This is unprecedented. I’ve never seen anything like this before! (laughs)”
Beau: “You could not script it, right? When we agreed to do this a year ago and they said, ‘Look, this is what’s going to happen’, you’d laugh and say, ‘This is not even real.’”
Woodsy: “Not a chance in the world!”
Beau: “It’s not going to happen but Fitzy & Wippa went first… no Jonesy & Amanda, they went first.”
Woodsy: “Those shows have all been around for 20 years.”
Cat: “Heritage shows! To pull back the curtain: when you first sign on for a brand new show, which we all did together, they say to you, ‘Look, it’s going to be tough. You are up against people that are respected and loved by the community of Sydney. You’ve got to give them a reason to change’.”
Woodsy: “… The best of the best… ”
Beau: “We said, we will. Someone said, ‘Good luck on your own!’ and we stuck solid, right? Let’s take them on, see what we can do here.”
Beau: “It’s funny, some fall off the bumps and some hang on. (laughs)”
Cat: “The number one rule for keeping a breakfast show together is staying harmonious amongst the group.”
Woodsy: “We all get along.”
Beau: “We’re very harmonious!”
Cat: “Are you kidding?”
Beau: “That was a trick question. I was trying to trap door you there.”
Cat: “No, I feel like, honestly, I’ve worked on a few shows…This is very harmonious…That’s the beauty about it is we can have a little niggle amongst ourselves, and then we’re fine five minutes later. I love it.”
Naomi Gorringe head of marketing SCA said: “When we realised we had ‘done a Bradbury’ and that our show – that is a little over a year old – had become the longest running brekky radio lineup in Sydney, we wanted to have some fun and remind Sydneysiders that now is the time to come and listen to Triple M Breakfast with Beau, Cat & Woodsy.”
