Danish travel search site Momondo has released an advertising series called The DNA Journey which offers 67 people to test their DNA, to find out more about their ancestry proving that most people have no idea of the diversity of their origins.
Participants were asked about what they thought the test would uncover, as well as their prejudices about people from other nationalities. They were invited back after the tests were completed, and some were shocked by the results. The project was captured on film by Copenhagen agency &Co. and production house Bacon.
Check out the DNA Journey series below:
https://youtu.be/1hVUDcWKHis?list=PLyon3Rc2gtzci-FrBfPLcHRS_hfHY9peQ
https://youtu.be/GJ6r3-tGc04?list=PLyon3Rc2gtzci-FrBfPLcHRS_hfHY9peQ
https://youtu.be/MAt1tnlkzuA?list=PLyon3Rc2gtzci-FrBfPLcHRS_hfHY9peQ
Momondo is also now inviting 500 people to take a DNA test as part of a competition in partnership with personal DNA testing company Ancestry DNA. The winner will take a “DNA journey” and visit the countries of their origins.
CREDITS
Client: Momondo
Production Company: Bacon
Creative Director: Robert Cerkes
Senior Copywriter: Tue Rossel
Senior Copywriter: James Godfrey
Account Director: Thomas Christenson
Account Director: Trine Eisinger
Account Manager: Marianne Louise Seirberg
Agency Producer: Arlette Walso
Strategic Planner: Ornulf Johnsen
Director: Jeppe Ronde
Executive Producer: Mette Jermiin
Production Manager: Ditte Odgaard
Director of Photography: Magnus Jønck
Lighting: Aslak Lythans
Production Designer: Mads Jorgensen
Wardrobe: Stine Gudmondsen
Makeup: Louise Bruun
Sound Recording: Lars Gonzalez
Post Production: Bacon X
Sound Design: Kevin Koch
Colorist: Hannibal Lang
Editor: Simon Borch
Music Title: Troughs
