B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • NRL
  • Anthony Albanese
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Travel Site Encourages People To Find Out About Their DNA
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Travel Site Encourages People To Find Out About Their DNA
Advertising

Travel Site Encourages People To Find Out About Their DNA

Staff Writers
Published on: 3rd June 2016 at 10:03 AM
Staff Writers
Share
2 Min Read
SHARE

Danish travel search site Momondo has released an advertising series called The DNA Journey which offers 67 people to test their DNA, to find out more about their ancestry proving that most people have no idea of the diversity of their origins.

Participants were asked about what they thought the test would uncover, as well as their prejudices about people from other nationalities. They were invited back after the tests were completed, and some were shocked by the results. The project was captured on film by Copenhagen agency &Co. and production house Bacon.

Check out the DNA Journey series below:

https://youtu.be/1hVUDcWKHis?list=PLyon3Rc2gtzci-FrBfPLcHRS_hfHY9peQ

https://youtu.be/GJ6r3-tGc04?list=PLyon3Rc2gtzci-FrBfPLcHRS_hfHY9peQ

https://youtu.be/MAt1tnlkzuA?list=PLyon3Rc2gtzci-FrBfPLcHRS_hfHY9peQ

Momondo is also now inviting 500 people to take a DNA test as part of a competition in partnership with personal DNA testing company Ancestry DNA. The winner will take a “DNA journey” and visit the countries of their origins.

CREDITS

Agency: &Co – Denmark

Client: Momondo

Production Company: Bacon

Creative Director: Robert Cerkes

Senior Copywriter: Tue Rossel

Senior Copywriter: James Godfrey

Account Director: Thomas Christenson

Account Director: Trine Eisinger

Account Manager: Marianne Louise Seirberg

Agency Producer: Arlette Walso

Strategic Planner: Ornulf Johnsen

Director: Jeppe Ronde

Executive Producer: Mette Jermiin

Production Manager: Ditte Odgaard

Director of Photography: Magnus Jønck

Lighting: Aslak Lythans

Production Designer: Mads Jorgensen

Wardrobe: Stine Gudmondsen

Makeup: Louise Bruun

Sound Recording: Lars Gonzalez

Post Production: Bacon X

Sound Design: Kevin Koch

Colorist: Hannibal Lang

Editor: Simon Borch

Music Title: Troughs

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: DNA
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?