Foxtel Media today announced the brands who have signed up as partners for FOX CRICKET’s ICC Women’s T20 World Cup 2020 coverage, including the special pop-up channel FOXW (Channel 507) which will culminate with the ICC Women’s T20 World Cup Final.
Toyota, McDonald’s, Bunnings, Harvey Norman, & Adidas will be the anchor brands, with the advertisers appearing across the live broadcast, digital & Kayo, reaching passionate sports fans however they chose to watch the competition.
The partner-line up follows the recent announcement of Foxtel’s FOXW pop up channel from March 2, along with a host of sports related content including:
The world premiere of the six-part series Call My Name on Monday, March 2 at 8.00pm; simulcast live broadcasts of the semi-finals of the ICC T20 World Cup 2020 on Thursday, March 5 and also the Sunday, March 8 Final on International Women’s Day; additional live coverage of various women’s sports events including game 2 of the WNBL Grand Final Series, six games of round 5 of AFLW and game 1 of the Hockeyroos in their series against Argentina; Sportswoman, a series which showcases inspiring stories, action and development of female athletes from around the world and more.
Martin Medcraf, Foxtel Sales and Brand Partnerships Director said: “We are delighted to welcome a stellar line-up of brands for our T20 World Cup coverage. The interest in women’s sport is at an all-time high, which makes it the perfect time for Foxtel to be launching the most comprehensive lineup of live and supporting coverage – arguably the biggest content line up for women’s Cricket ever, anywhere.”
“With their unique ability to innovate and reach these premium audiences, Fox Sports channel including Fox Cricket, are the perfect platform to take advantage of the rising role of women’s sport here in Australia. Our brand partners recognise the power of sports to reach and activate these growing, and highly engaged audiences.”