Toyota Launches New Hilux By Celebrating Its Unbreakable Bond With Kiwis In Fantastically Funny Campaign Via Saatchi & Saatchi NZ

Toyota Launches New Hilux By Celebrating Its Unbreakable Bond With Kiwis In Fantastically Funny Campaign Via Saatchi & Saatchi NZ
B&T Magazine
Edited by B&T Magazine



Toyota has launched its new 2021 Hilux by celebrating its unbreakable bond with Kiwis in funny and clever campaign from Saatchi & Saatchi NZ.

The campaign was shot on location in Queenstown and directed by Sweetshop’s Damien Shatford, with stills by Ross Brown.

The campaign comprises of 20 individual pieces of film and includes TV, Social, Digital, Press, Outdoor and a number of site-specific contextual iterations. The media approach was led by Starcom New Zealand.

Andrew Davis, Toyota New Zealand General Manager of Marketing said, “We are excited to present the all new Hilux to New Zealand with this integrated campaign. This is the most technologically advanced truck introduced in New Zealand and by far the best Hilux model we have ever launched. Hilux has always had a strong connection with Kiwis, so it’s great to be able to celebrate that bond through this new campaign and showcase all the different models and drivers that are part of the Hilux New Zealand story.”

Steve Cochran, Chief Creative Officer, Saatchi & Saatchi NZ said, “Hilux has long been a part of Kiwi culture and this campaign plays to that. I certainly consider myself privileged to have joined Saatchi & Saatchi just in time to work with the team on such a special Kiwi brand on such a significant campaign for my first project. It’s been as fun to make, as we reckon it is to watch.”

The music that underpins the campaign was a bespoke collaboration between local New Zealand music legends Troy Kingi and Tami Neilson, revisiting the classic “Ghost Riders in the Sky”. This marks a continuing connection between Kingi and Hilux, having acted in the previous two Hilux campaigns.




Please login with linkedin to comment

the sweetshop Toyota

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]