Toyota Australia, has launched the new, all-electric bZ4X and bZ4X Touring with a fully integrated campaign featuring The Beatles, via independent agency HERO.
Directed by Joel Kefali from Good Oil, the hero film followed two parents on a mad cross-country dash to pull a children’s party together at the last minute.
It aimed to show the reliability, versatility and tech capabilities of the new bZ4X Range in the process. All set to the Beatles track, It’s Your Birthday, with a recomposition from Rumble Studios.
Toyota australia, chief marketing officer, Vin Naidoo said: “The new all-electric bZ4X Range brings together everything Australians love about Toyota – quality, durability and reliability – with the fully-electric bZ4X and all-new bZ4X Touring.”
“In an ever-changing EV landscape, with more and more entrants into the market, an electric vehicle designed to suit every family & lifestyle is more important than ever, especially for life’s more unpredictable moments.”
HERO national creative director, Andrew Woodhead, said: “Toyota is a beloved Australian brand with a unique tone of voice and sense of humour that we were excited to bring to life, with Good Oil, the Editors and Rumble, for the latest campaign showcasing the bZ4X range.”
The multichannel campaign is supported across digital, TV, BVOD, OOH, social and dealerships.
Client – Toyota Motor Corporation Australia
Vin Naidoo – Chief Marketing Officer
Anthony Nobile – Senior Manager – Marketing Operations
Ellie Gibbs – Manager[AZ3] – Communications – Passenger Vehicles and Fleet
Grace Cheah – Senior Brand Specialist – Passenger
Jen[AZ4] [RH5] [RH6] [AZ7] Ang – Brand Specialist – Passenger
Taruna Aguru – Manager – Events, Sponsorships & Promotions – National Marketing
Agency – HERO
Shane Geffen – Executive Creative Director
Andrew Woodhead – Creative Director
Kean Szczur – Senior Art Director
Roz Scrimshaw – Head of Production
Vanessa Ambler – Production Assistant
Ken Chan – Head of Strategy
Dan Hickey – Head of Studio / Finished Art
Richard Hayes – General Manager
Gideon Nedas – Group Account Director
Annabel Ziegeler – Account Director[AZ8] [RH9]
Ella Churton – Account Manager
Pania Preston – PR Communications
Production – Good Oil
Simon Thomas – EP
Tracy-Lee Permell – Producer
Joel Kefali – Director
Germain McMicking – DOP
Post Production
Isabella Key – Producer
Jack Hutchings – Editor
Matic Prusnik – Colourist/ Grade
Eugene Richards – online
Sound Production
Bec Ivanov – Producer
Sound Engineer – Liam Annert
Music Supervision: Chris Chalmers, Charmed
