Triggered partly by its long-standing relationship with Toyota, customer experience agency MercerBell is set to add more robust CX skills to the Melbourne market, as the Publicis Communications owned agency announces the opening of its new Melbourne office.
MercerBell founding partner and CEO, Nick Mercer (right in photo), explains, “We look forward to continuing our long standing relationship with Toyota as they move to Melbourne. The Melbourne market represents a great opportunity for an agency such as ours.”
Nick Mercer will relocate to Melbourne mid-November to oversee the set-up of MercerBell Melbourne and the transition of the team.
The MercerBell Melbourne staff will report into the national MercerBell management team of Julie Dormand (middle of photo), David Bell (left in photo), Paul Henderson and Annette Barwell. Melbourne clients will get the benefit of drawing on the established Sydney offering across the key competencies of technology, data, strategy and creative, as well as having direct access to MercerBell’s CEO and growing team.
MercerBell managing director Julie Dormand said, “MercerBell is already working with Publicis Communications clients from Sydney and there are more opportunities for us once we are on the ground.”
“MercerBell has a unique positioning in the Australian market as MercerBell, the customer experience agency. Bringing Nick, one of the most experienced CRM / CX people in the Australian market to Melbourne, also shows our greater commitment to adding to the local landscape. We believe there is a good opportunity to provide our skills and expertise for Melbourne based clients.”
A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]
Are Media has announced the appointment of a new chief executive officer to replace Brendon Hill. Jane Huxley is the new CEO and starts with Are Media on Monday 26 April. Huxley is a highly experienced executive with a background in digital and technology businesses. Most recently Huxley was the regional managing director for Spotify, […]
Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]
Equity Mates Media, the number one finance and investing network for young Australians, has joined the Acast Creator Network. Its five podcasts, which are some of Australia’s favourites, will now be hosted and distributed by the creator-first podcast company Acast. Equity Mates Media was created to give everyday people the inspiration, information and confidence to […]
After an unprecedented year of challenges, iStock research has shown that Australians and New Zealanders are increasingly expecting businesses to communicate with greater empathy, both in terms of a brand’s language as well as its visuals. Celebrated globally on April 22, Earth Day presents a timely opportunity for businesses to put empathy into practice, iStock […]
Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]