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Reading: Toyota Australia Announces Vin Naidoo As New Head Of Marketing
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B&T > Marketing > Toyota Australia Announces Vin Naidoo As New Head Of Marketing
Marketing

Toyota Australia Announces Vin Naidoo As New Head Of Marketing

Staff Writers
Published on: 25th January 2022 at 8:00 AM
Edited by Staff Writers
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Toyota Australia has today announced its appointment of 20-year Toyota executive, Vin Naidoo as its new chief marketing officer.

Naidoo (featured image) takes up his appointment following a two-year international assignment as general manager of sales and marketing operations with Toyota Motor Asia-Pacific, based in Singapore.

Naidoo said it was a pivotal time to return to Toyota Australia, which has just completed its 25th year as the country’s best-selling automotive brand.

“My focus – and that of my team – will be to articulate Toyota’s compelling vision as a mobility company, connecting everyone with the freedom to move and be moved,” he said.

“This will require even deeper collaboration across all parts of our business as we navigate the once-in-a-century transformations occurring simultaneously in connectivity, autonomy, sharing and electrification.

“We will communicate the unique benefits to customers of Toyota’s industry-leading vehicles and services. We will also build on our success by accelerating innovation in the spirit of continuous improvement, which is a cornerstone of our company culture.”

Naidoo joined Toyota Australia in 2002 after graduating from Melbourne University in mechanical engineering. He subsequently completed an MBA at the Macquarie Graduate School of Management, Sydney.

He has since held a variety of positions across Toyota’s after-sales, product planning, national fleet, national sales, and NSW regional operations.

Between 2013 and his move to Singapore, Naidoo was part of the Lexus Australia leadership team, including three years as the head of marketing.

Naidoo replaces John Pappas, who has been promoted to chief executive at Lexus Australia.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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