Independent Melbourne creative agency Town Square has become B Corporation Certified, formalising its commitment to prioritising people and planet, alongside profit—at a time of increased uncertainty and as stakeholders move to partner with businesses that make a positive contribution to society.
The recognition reaffirms Town Square’s belief that business should deliver benefits for all its stakeholders, including its people, clients, suppliers, communities and the environment. Town Square joins 10,500 B Corps across 103 countries that are leading a global movement for an inclusive, equitable, and fair economy.
Town Square’s certification was based on a rigorous assessment of the agency’s operations, through which Town Square was verified as meeting standards for social and environmental performance, transparency, and accountability.
Danielle Moeller, founder and director of Town Square, said: “This agency is named after the place where people come together, where ideas are shared and change happens. We recognise the power of collective purpose to drive change. B Corp is an acknowledgement of our philosophy that individuals, subcultures and communities prosper when the creativity that is embedded within culture is harnessed in a meaningful way.
“At a time of geopolitical chaos, economic upheaval, inequality and increasing social intolerance, we also felt it was important to put a flag in the ground and be explicit about what we stand for. In our own small way, it’s a source of reassurance to the team and partners for Town Square to recognise our social and environmental responsibilities, the opportunity to make a positive contribution to the community and be accountable for how we operate.”
“We’re thrilled to see Town Square achieve B Corp Certification,” said Andrew Davies, CEO of B Lab Australia Aotearoa New Zealand (AANZ). “Creative agencies have immense power to shape conversations, and it’s wonderful to see Town Square’s commitment to operating with care for clients, workers, communities and environments. We look forward to seeing where the B Corp journey takes them.”
Town Square’s certification is also tied to its long-standing ‘impact model’, which prioritises supporting purpose-driven organisations alongside commercial clients. In the past 12 months the agency delivered work for organisations including Guide Dogs Victoria, Homie, St John Ambulance Victoria, the Big Issue and the Snowdome Foundation, among others.
Town Square’s executive creative director, Brendan Day, added: “Creativity has real power when it’s applied to meaningful problems. Working with purpose-driven organisations challenges us creatively and reminds us why this industry matters. B Corp confirms that commitment to using creativity not just to drive growth, but to help organisations create genuine and long-lasting change.”
Moeller concluded: “This is not a badge you earn and forget, but a framework that holds us accountable to continually improve how we operate and the impact we have. It’s our way of being clear, consistent and certain about the kind of agency and business we want to be.”
