Town Square has been appointed by leading global power tool maker Chervon as its agency of record across Australia and New Zealand following a four-way competitive pitch.

The Melbourne independent agency will manage brand strategy, creative, media, digital, social media, content development, activation and trade communications for Chervon’s extensive portfolio of brands.

Town Square will initially develop a fully integrated campaign for Chervon’s EGO Power Plus range of outdoor power equipment including mowers, line trimmers, hedge trimmers and blowers, with the first work due to be released in the spring.

In addition to its appointment for the EGO brand, the agency will undertake work for Chervon on a portfolio of new brands to be introduced to Australia and New Zealand over time.

Town Square director Harry Corsham said: “Chervon has ambitious plans to disrupt the status quo and significantly grow its challenger brands in markets that are relatively mature.

“For an agency such as ours, which also has a challenger mindset and a clear growth agenda, this represents a massive opportunity to introduce real innovation into a category which has become functional and formulaic”.

Chervon marketing manager Jason Ellis added: “Town Square demonstrated a clear understanding of the category, our brands and how we can best achieve consideration in a cluttered market with some compelling creative ideas.