Town Square Appointed Agency Of Record By Chervon Across ANZ

Town Square Appointed Agency Of Record By Chervon Across ANZ

Town Square has been appointed by leading global power tool maker Chervon as its agency of record across Australia and New Zealand following a four-way competitive pitch.

The Melbourne independent agency will manage brand strategy, creative, media, digital, social media, content development, activation and trade communications for Chervon’s extensive portfolio of brands.

Town Square will initially develop a fully integrated campaign for Chervon’s EGO Power Plus range of outdoor power equipment including mowers, line trimmers, hedge trimmers and blowers, with the first work due to be released in the spring.

In addition to its appointment for the EGO brand, the agency will undertake work for Chervon on a portfolio of new brands to be introduced to Australia and New Zealand over time.

Town Square director Harry Corsham said: “Chervon has ambitious plans to disrupt the status quo and significantly grow its challenger brands in markets that are relatively mature.

“For an agency such as ours, which also has a challenger mindset and a clear growth agenda, this represents a massive opportunity to introduce real innovation into a category which has become functional and formulaic”.

Chervon marketing manager Jason Ellis added: “Town Square demonstrated a clear understanding of the category, our brands and how we can best achieve consideration in a cluttered market with some compelling creative ideas.

“We look forward to working closely with the team across our entire product portfolio”.




Please login with linkedin to comment

Chervon Harry Corsham Jason Ellis town square

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]