Fresh from their first-ever joint Australian TV and digital campaign promoting the Solomon Islands in August, Tourism Solomons and Solomon Airlines have again combined resources to launch a second burst of advertising.
Created by Sydney-based independent agency Illidge Creative, the new six-week campaign will again target more than three million viewers across an expanded south-east Queensland and northern NSW footprint, with heavy focus again placed on the Solomon Islands’ diving, sports fishing, surfing and culture.
The TV component of the campaign – more than 130 30-second and 15-second spots – will be carried across the Seven Network’s 7, 7mate, 7two and 7flix channels.
While the advertisements feature idyllic scenes emphasising the destination’s niche attractions, a clear end message points to a five-night holiday package complete with return airfares leading in at $999 per person, twin share.
Tourism Solomons CEO Josefa “Jo” Tuamoto said the first campaign could be readily measured by the success it has achieved in creating awareness for the Solomon Islands on the Australian travel scene.
“Feedback received from both the travel industry and consumers alike has been extremely positive,” he said.
“We are confident if we weren’t already on the travel shopping list after the first campaign, our second campaign, inclusive of a good value five-night package with airfares, will build on that initial awareness and play a strong role in cementing us in place as a new, alternative and very exciting South Pacific destination for Australian travellers.”