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Reading: Mindshare Wins Tourism NZ’s $35 Million Media
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B&T > Advertising > Mindshare Wins Tourism NZ’s $35 Million Media
Advertising

Mindshare Wins Tourism NZ’s $35 Million Media

Staff Writers
Published on: 12th April 2019 at 10:19 AM
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Tourism NZ has appointed Mindshare as its global media partner, with the account reported to be worth a near $35 million.

The appointment follows the announcement earlier in the year that the tourism company would be globally reviewing its account to boost its 100% Pure NZ campaign.

Mindshare will be responsible for activating Tourism New Zealand’s campaign material in target visitor markets across the world.

 Tourism NZ director of commercial René de Monchy said: “Mindshare exhibited outstanding leadership and strategic thinking that will help to amplify Tourism New Zealand’s destination storytelling in an increasingly competitive global market place. 

“Through their world-class global network and best-in-class tools and systems, Mindshare will enable Tourism New Zealand to continue using innovative media targeting to ensure New Zealand is kept top of mind for potential visitors.”

 Mindshare CSO and global business lead Joe Lunn said: “It’s a privilege to be partnering with Tourism New Zealand on their journey to be the world’s most authentic destination storytellers.

“They truly value the contribution that strategic thinking, media innovation and a world-class network can provide in helping to grow their brand and transform their business.”

Tourism NZ’s partnership with Mindshare will take place from 1 July.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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