Tourism Northern Territory’s film, ‘Seek Different’, created by KWP!, has been named the World’s
Best Tourism Film – Region after being awarded the top prize at the 2021 International Committee
of Tourism (CIFFT) Film Festivals Circuit held in Valencia, Spain last Friday.
The circuit brings together the world’s best tourism film festivals from four continents, making it
the most prestigious awards and recognition initiative for travel marketing.
Over the course of the year-long competition, ‘Seek Different’ collected 15 trophies including five Grand Prixs. This put the Northern Territory and KWP! at the top of the ranking list, beating 3300 other entries from more
than 90 countries, to claim first prize.
This is the second time KWP! has won the global award. The agency previously won in
2014 for their ‘Be Consumed’ film for South Australia’s Barossa, featuring the unforgettable Nick
Cave soundtrack. This makes KWP! the first Australian agency to win the CIFFT Circuit twice.
Corey Swaffer, Executive Creative Director at KWP said of the win, “We entered the CIFFT Circuit
because we believed we had a special film in ‘Seek Different’ and it’s now great to know that a lot of
other, well-respected people from all around the world believe it is special too.”
“It has been a tough 18 months for the tourism industry in the NT but success in the CIFFT Circuit has
put the Territory top-of-mind with an eager international audience who are looking forward to
travelling again.
Tony Quarmby, Executive Director of Marketing at Tourism NT added, “This big win is further
evidence that the Northern Territory is viewed as one of best places to visit when international
borders open.
“Not only have we been one of the safest destinations during the pandemic but we still
hold tremendous amounts of domestic and international appeal as an iconic holiday destination with
spectacular scenery, unique nature, 65,000 year old indigenous culture as well as adventurous
experiences envied throughout the world.”
