Tourism New Zealand is reviewing its media planning and buying agency to support their award-winning destination marketing work through a new request for proposal (RFP) notice published today.
Tourism New Zealand director of commercial, René de Monchy says the media agency is a key partner in supporting Tourism New Zealand to tell the destination New Zealand story in an increasingly competitive market place.
“Reaching consumers in a world where people are being inundated with messaging is increasingly challenging,” said de Monchy.
“It’s incredibly important for Tourism New Zealand to continue to use innovative media targeting to ensure potential visitors keep New Zealand top of mind as they consider their travel options.”
Media strategy and buying spend is the largest single investment Tourism New Zealand makes each year in its mission to enrich New Zealand by growing the contribution of international visitors.
The successful global media agency partner would be responsible for activating Tourism New Zealand’s campaign material in target visitor markets across the world.
Creative support, brand strategy, and marketing automation is not included within this partnership.
Through the process of delivering a high-quality media strategy and buying, the agency would be required to work with a number of international stakeholders.
The agency must have offices based in Australia, USA, China, UK, Germany, Japan, Singapore and South America, and would work closely with Tourism New Zealand’s domestic and international teams.
The RFP notice has been published today on the Government Electronic Tenders Service (GETS) at gets.govt.nz.
Interested parties have until close of business on 21 February 2019 (NZ time) to submit their proposal.
The RFP for a global media buying agency is a robust process undertaken every few years.
The successful agency’s partnership with Tourism New Zealand will be effective from 1 July 2019.