New Campaign Shows Best Of Hong Kong Through Eyes Of Locals

New Campaign Shows Best Of Hong Kong Through Eyes Of Locals

A new global marketing campaign titled ‘Best of All, It’s in Hong Kong’ has been launched in Australia today to highlight the rich diversity and quality of local experiences across the city.

The campaign, targeted towards 45+ repeat travellers as well as first-time millennials, features four videos, starring local personalities, which highlight Hong Kong’s diverse areas of appeal: Gourmet Dining, Fashion and Entertainment, Family Adventures and the Great Outdoors.

Three-star Michelin chef Umberto Bombana gives viewers a mouth-watering taste of Hong Kong’s culinary delights; designer Anais Mak offers a tour of the best fashion and hipster hangouts with the help of her superstar friend, singer-actor, Eason Chan; actor and pilot Michael Wong takes the controls of a helicopter for a family adventure above the city; and movie star Sean Lau takes viewers out into Hong Kong’s breath-taking natural scenery.

“We want visitors to see, feel and taste the best Hong Kong has to offer from a local’s perspective,” said Hong Kong Tourism board regional director, Andrew Clark. “By watching these videos and engaging with our content, travellers can discover the breath-taking intensity, the surprising contrasts, the rewarding variety and the captivating style this wonderful city can offer.”

“Australian travellers, of all ages, are savvier than ever, desperate to find that authentic, off-the-beaten-track, local experience while on holiday. This campaign aims to provide snapshots of these encounters and offers a different take on Hong Kong for those first-time and repeat visitors considering their next trip”.

‘Best of All, It’s in Hong Kong’ will be activated across digital channels in Australia, specifically through programmatic and native advertising, as well as through tactical campaigns with trade partners. The new branding will be executed across content media partnerships and opportunities for print advertising with trade partners will be explored during the course of the year.

Social will play a key role in the delivery of the videos, incorporated through a series of social stories with a focus on food, nature and fashion aimed at inspiring the target audience.




Please login with linkedin to comment

Hong Kong Tourism

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]