Tour Operator Intrepid Launches “Good Trips Only” Brand Campaign Via SouthSouthWest

Tour Operator Intrepid Launches “Good Trips Only” Brand Campaign Via SouthSouthWest

Intrepid has launched “Good Trips Only” a new brand campaign, produced by Melbourne-based SouthSouthWest.

The first edition of the campaign highlights Intrepid’s tours to Morocco with Aussie travellers taking in a wide range of activities to immerse themselves in the North African country’s culture.

The campaign will run across digital, DOOH, TV, Cinema, and print and represents an evolution of the company’s “Travel Is Back For Good” campaign that launched last year.

The campaign also comes with a “Good Trips Only” manifesto:

Good Trips Only is a statement for this moment, and every moment.
It’s an expression of confidence that when you travel with Intrepid,
it’ll be amazing. Soul-defining. Life changing.
And even better than that, it’ll be GOOD.
Good for the places we go.
Good for the communities we visit.
Good for our travellers.
Because for us, good isn’t a product descriptor.
It’s a promise.
The only way to feel good – truly good – when you travel, is by doing it
mindfully, purposefully and sustainably.
With Intrepid, it’s good trips only.

Credits:

Client: Intrepid Travel

  • Natalie Placko – GM global marketing & brand
  • David Nagle – head of global content & production
  • Julian Pang – global design manager

SSW Studio

  • Ben Birchall – partner/ director of brand voice
  • Andy Sargent – co-founder/ creative director
  • Jonathan Price – co-founder/ managing director
  • Yvette Scott – production lead
  • Wildebeest – production partner
  • Joey Knox – director of photography
  • Two Birds Talking – casting and talent partner

 




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