Attracting and retaining visitors can be a difficult task, and it relies heavily on the content that is on your website.
Apart from being a crucial point of interest for your potential customers to find out more about your business, your website can also serve as so much more. Having a relevant, up-to-date content gives your visitors a reason to come back more regularly.
It is a common misconception that these long-term strategies are strict and inflexible, and that by following them, you are cutting yourself off from other opportunities. However, the truth of the matter is that by taking the right steps during the planning stage, you will be able to implement a solid and effective strategy.
Tip #1 Lay The Groundwork
At the heart of every marketing strategy is a plan. A solid plan should consist of three branches. The first represents the issues you want to address with your content strategy. The second gives you an idea of your overall approach. And the final branch is the particular list of tasks that you will use to implement your strategy. In its entirety, your plan should be able to illustrate the main ideas of your strategy.
Before you get to the specifics of a content marketing strategy, make sure the foundation is solid. Consider the types of content that are relevant to your industry and how that would appeal to current and potential customers. At this point, it’s important to think about how you will achieve your specific goals, whether that includes your authority online or building a loyal audience. Look at the marketplace you will be addressing and figure out what information will strike your target audience effectively.
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Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.