Following a year that has made connections – particularly community connections – harder than ever, this Pride, Tinder shined a light on its LGBTQIA+ members based in smaller regional areas.
The goal was to support rural LGBTQIA+ folk in connecting with the larger community during Mardi Gras in Sydney, and came to life via a unique regional road trip extravaganza, PRIDE RIDE.
The Tinder PRIDE RIDE took LGTBQIA+ people from various regional NSW towns on a double-decker decked-up bus before touching down in Sydney to ensure fabulous queers from across NSW were able to hitch a ride into Pride and be set up for the weekend of celebration.
The bus was hosted by queer icons who have experienced the challenges of growing up in small town Australia including Jamarz on Mars, and featured some amazing performance artists from regional locations along the way.
Regional LGBTQIA+ people who reached out to Tinder through TikTok via glambassador and fellow regional Pride member from Bogan Gate, Mitchell Coombs, hitched a ride into Pride and buckled up for a trip of a lifetime!
Tinder is passionate about ensuring everyone has the ability to be themselves and find their people. Launched two years ago Tinder’s Orientation feature allows members to clearly identify up to three of nine orientations and now globally about one in five members on the platform identify as queer.
In a survey undertaken by PureProfile for Tinder in early 2021, over fifty per cent of young single Aussies said they found it easier to make a meaningful connection with someone they can share an identity with.
Additionally, almost eighty per cent of Australian Gen Z agreed that more than ever orientations, diverse gender identities and cultural identities are now being recognised in Australian society.