Following a year that has made connections – particularly community connections – harder than ever, this Pride, Tinder shined a light on its LGBTQIA+ members based in smaller regional areas.
The goal was to support rural LGBTQIA+ folk in connecting with the larger community during Mardi Gras in Sydney, and came to life via a unique regional road trip extravaganza, PRIDE RIDE.
The Tinder PRIDE RIDE took LGTBQIA+ people from various regional NSW towns on a double-decker decked-up bus before touching down in Sydney to ensure fabulous queers from across NSW were able to hitch a ride into Pride and be set up for the weekend of celebration.
The bus was hosted by queer icons who have experienced the challenges of growing up in small town Australia including Jamarz on Mars, and featured some amazing performance artists from regional locations along the way.
Regional LGBTQIA+ people who reached out to Tinder through TikTok via glambassador and fellow regional Pride member from Bogan Gate, Mitchell Coombs, hitched a ride into Pride and buckled up for a trip of a lifetime!
Tinder is passionate about ensuring everyone has the ability to be themselves and find their people. Launched two years ago Tinder’s Orientation feature allows members to clearly identify up to three of nine orientations and now globally about one in five members on the platform identify as queer.
In a survey undertaken by PureProfile for Tinder in early 2021, over fifty per cent of young single Aussies said they found it easier to make a meaningful connection with someone they can share an identity with.
Additionally, almost eighty per cent of Australian Gen Z agreed that more than ever orientations, diverse gender identities and cultural identities are now being recognised in Australian society.
Please login with linkedin to comment
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]
Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]
Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]
Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]
Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]
v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.
The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]