While Seven may have stolen the night off the back of a Cats-Lions game, what’s interesting is SBS closing in on 10 in primary channel share.
According to OzTAM metro numbers, in primary channel share 10 did 8.9 per cent and SBS did 7.7 per cent. Thursday night is not usually a ratings winner for 10 and these numbers are typical, but SBS’ 7.7 per cent is unusual.
Perhaps what pushed it over the edge was a showing of War of the Worlds with 303,000 viewers, or perhaps its audience was fascinated by the World’s Busiest Trains Stations (266,000)?
Seven stole the show, however, with 22.5 per cent, while Nine did 17.3 per cent and ABC did 10.4 per cent.
The AFL certainly lent a helping hand with 443,000 viewers. Over on Nine’s NRL, 297,000 Aussies tuned in, while 10’s best entertainment for the night was Celebrity Gogglebox USA with 205,000. The ABC’s Escape from the City did 317,000.
Here’s how the rest of the night ran:
News did 1.17m, The Chase did 664,000, Home and Away did 584,000 and Sunrise did 274,000.
News did 1.02m, ACA did 692,000 and Hot Seat did 546,000.
The Project did 508,000, 10 News First did 430,000.
News did 783,000 and 7.30 did 562,000.
All channel share
Seven pulled 33.7 per cent, Nine followed with 24.1 per cent, 10 did 15.6 per cent, while ABC and SBS did 15.5 per cent and 11.0 per cent respectively.
Demographic breakdown (all channels)
- Seven – 34.2 per cent
- Nine – 24.8 per cent
- 10 – 19.3 per cent
- Seven – 39.4 per cent
- Nine – 22.8 per cent
- 10 – 18.3 per cent
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]