Thursday TV Wrap: SBS Closes In On 10, Yet Seven Wins Night On Back Of Cats-Lions Game

Thursday TV Wrap: SBS Closes In On 10, Yet Seven Wins Night On Back Of Cats-Lions Game

While Seven may have stolen the night off the back of a Cats-Lions game, what’s interesting is SBS closing in on 10 in primary channel share.

According to OzTAM metro numbers, in primary channel share 10 did 8.9 per cent and SBS did 7.7 per cent. Thursday night is not usually a ratings winner for 10 and these numbers are typical, but SBS’ 7.7 per cent is unusual.

Perhaps what pushed it over the edge was a showing of War of the Worlds with 303,000 viewers, or perhaps its audience was fascinated by the World’s Busiest Trains Stations (266,000)?

Seven stole the show, however, with 22.5 per cent, while Nine did 17.3 per cent and ABC did 10.4 per cent.

The AFL certainly lent a helping hand with 443,000 viewers. Over on Nine’s NRL, 297,000 Aussies tuned in, while 10’s best entertainment for the night was Celebrity Gogglebox USA with 205,000. The ABC’s Escape from the City did 317,000.

Here’s how the rest of the night ran:

Seven

News did 1.17m, The Chase did 664,000, Home and Away did 584,000 and Sunrise did 274,000.

Nine

News did 1.02m, ACA did 692,000 and Hot Seat did 546,000.

10

The Project did 508,000, 10 News First did 430,000.

ABC

News did 783,000 and 7.30 did 562,000.

All channel share 

Seven pulled 33.7 per cent, Nine followed with 24.1 per cent, 10 did 15.6 per cent, while ABC and SBS did 15.5 per cent and 11.0 per cent respectively.

Demographic breakdown (all channels) 

People 25-54

  1. Seven – 34.2 per cent
  2. Nine – 24.8 per cent
  3. 10 – 19.3 per cent

People 16-39

  1. Seven – 39.4 per cent
  2. Nine –  22.8 per cent
  3. 10 – 18.3 per cent

 




Please login with linkedin to comment

oztam metro numbers TV wrap

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]