While Seven may have stolen the night off the back of a Cats-Lions game, what’s interesting is SBS closing in on 10 in primary channel share.
According to OzTAM metro numbers, in primary channel share 10 did 8.9 per cent and SBS did 7.7 per cent. Thursday night is not usually a ratings winner for 10 and these numbers are typical, but SBS’ 7.7 per cent is unusual.
Perhaps what pushed it over the edge was a showing of War of the Worlds with 303,000 viewers, or perhaps its audience was fascinated by the World’s Busiest Trains Stations (266,000)?
Seven stole the show, however, with 22.5 per cent, while Nine did 17.3 per cent and ABC did 10.4 per cent.
The AFL certainly lent a helping hand with 443,000 viewers. Over on Nine’s NRL, 297,000 Aussies tuned in, while 10’s best entertainment for the night was Celebrity Gogglebox USA with 205,000. The ABC’s Escape from the City did 317,000.
Here’s how the rest of the night ran:
News did 1.17m, The Chase did 664,000, Home and Away did 584,000 and Sunrise did 274,000.
News did 1.02m, ACA did 692,000 and Hot Seat did 546,000.
The Project did 508,000, 10 News First did 430,000.
News did 783,000 and 7.30 did 562,000.
All channel share
Seven pulled 33.7 per cent, Nine followed with 24.1 per cent, 10 did 15.6 per cent, while ABC and SBS did 15.5 per cent and 11.0 per cent respectively.
Demographic breakdown (all channels)
- Seven – 34.2 per cent
- Nine – 24.8 per cent
- 10 – 19.3 per cent
- Seven – 39.4 per cent
- Nine – 22.8 per cent
- 10 – 18.3 per cent
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]