Thursday TV Ratings: Are The New VOZ Numbers REALLY Giving An Accurate Picture?

Thursday TV Ratings: Are The New VOZ Numbers REALLY Giving An Accurate Picture?

Once again all eyes were on the new VOZ TV ratings numbers that launched on Monday. Or, more to the point, their alleged legitimacy.

Updated 2/2/23: Added statement from OzTAM CEO Karen Halligan.

Predictably, MAFS topped the ratings sheet last night with a national reach of 2.34 million! Sure, no surprises there.

However, it was the efforts of little known Nine program Emergency (1.193 million) that’s starting to ask the real questions. The ambo reality show was the sixth most watched show last night, despite typically reporting fairly low numbers back in its OzTAM reporting days.

Coincidentally, Emergency followed directly after MAFS and as viewers only have to watch a single minute of a program for it to register with VOZ, it’s pretty clear MAFS viewers didn’t switch directly over to Netflix when they got up to go to the lavatory post-MAFS.

“There is no legitimacy question here. VOZ is produced via the same methodologies that have been used to provide broadcast & BVOD viewership data for many years. The reach and average audience figures in the new VOZ reports offer richer insights of viewership, including BVOD,” OzTAM CEO Karen Halligan said in a statement.

“The VOZ Total TV daily report is the most detailed, transparent, and comprehensive public report of any media. No other medium reports daily audience at a granular, national level, and makes them publicly available.

“Historically, programs have always benefited from high lead-in audiences from prior programs. This is more pronounced when we look at the reach metric, which is why the report also contains the national total TV average audience. Both are relevant, established metrics in media measurement and both paint the complete picture of last night’s viewing.

“It is important to note that OzTAM is independently audited, and the VOZ measurement system was developed with thorough industry participation and transparency. It is world-leading in its detail and methodology,” she added.

Anyway, here’s last night’s top 30 shows:




Please login with linkedin to comment

Emergency MAFS VOZ

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]