Third-Party Ad Agency Buchanan Group Rebrands to The Brand Power Company

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B&T Magazine
Edited by B&T Magazine

Buchanan Group Inc. today announced it will now operate under The Brand Power Company.

The Brand Power Company drives unparalleled growth for the world’s largest CPG/OTC companies and retailers – including P&G, Inc, Johnson & Johnson, Walmart, L’Oréal, and more. The business operates in over 50 markets worldwide, leveraging the expertise of more than 200 dedicated specialists.

Before influencers and social media, it led the Third-Party advertising industry with the world’s most iconic global masthead, Brand Power. Harnessing the unrivalled credibility of voices other than the brands and leveraging a proprietary Third-Party toolkit, they consistently deliver the full funnel sales brands need.

On the name change, The Brand Power Company’s CEO, Chris Phyland, said: “The new name celebrates the company’s iconic masthead, Brand Power, which established us as the global leaders in Third-Party and educational advertising. It also better reflects the growth of our proprietary toolkit in our Ad Content division, as well as the rapid global expansion of our newer Communities division.”

The Brand Power Company’s Ad Content division is an essential part of successful marketing strategies. The division’s Third-Party mastheads, including the iconic Brand Power, Custom Educational Solutions and Augmented Reality at Point-of-Sale power unparalleled growth through focused expertise, as well as the world’s largest repository of sales performance case studies.

More recently, The Brand Power Company’s Communities division has enabled brands to tap into authentic and persuasive consumer voices through Third-Party and custom communities. With consumer reviews being almost 12 times more trusted than manufacturers’ descriptions1 and usergenerated content being 9.8 times more impactful on purchase decisions than influencer content2 , The Brand Power Company’s flagship community,, enables millions of consumers globally to deliver genuine ratings and reviews.

The community also encourages physical and social word-of-mouth, persuasive user-generated content, and unearthing powerful sales-driving insights. Looking ahead, Phyland added: “The Brand Power Company will continue to deliver consistent, real results for the world’s biggest brands. Simply fast, measurable ROI and growth.”

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