PwC-invested creative agency Thinkerbell has announced it has been chosen as the agency of record for Our Watch after a competitive pitch process.
Our Watch was established to drive nationwide change in the culture, behaviours and power imbalances that lead to violence against women and their children. Its vision is an Australia where women and their children live free from all forms of violence.
Jilly Charlwood, director of marketing and communications at Our Watch, said: “We are delighted to start working with Thinkerbell.
“We were impressed with the way their behaviour change model translated into strong creativity, and we think they’ll be a great team to work with.”
Margie Reid, managing partner at Thinkerbell, said: “There is real momentum in Australian culture to address the underlying issues that lead to domestic violence and we are confident we can bring some ‘measured magic’ to help Our Watch achieve their ambitions.
“We are honoured to be working with Our Watch.”
Thinkerbell’s appointment to the account is effective immediately, with the creative shop to be working closely with Our Watch’s long-established media agency Carat.