In their first major communications since becoming Bupa’s creative services agency, Thinkerbell has extended the ‘Because Life Happens’ platform with a timely six weeks free retail offer for new customers.
The campaign urges young Aussies to join Bupa… right now…because life could happen…to anyone…seriously…any second now…
Jim Ingram, national chief tinker at Thinkerbell added: “We’ve been looking forward to extending the Because Life Happens platform for Bupa and this six-weeks-free offer was the perfect opportunity to play with the idea that anything can go wrong, at any time.
“Each approach is simple, using a single shot to create building tension, whilst delivering a crystal clear retail message,” Ingram said.
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