Think TV Viewing’s On The Wane? Don’t Tell The Americans As Viewing Numbers Soar

Think TV Viewing’s On The Wane? Don’t Tell The Americans As Viewing Numbers Soar

Following on from B&T’s article yesterday that 43 per cent of Australians are now subscribed to some sort of pay TV service, comes a new study that shows the average American watches a staggering five hours of TV each and every day!

A report by research firm Nielsen showed the average American watched almost 32 hours a week of live and recorded (DVR) programs.

According to a similar 2014 Nielsen report into Australian viewing habits, Aussies watch 97 hours of telly a month or 25 hours a week.

TV aside, according to the US survey, radio actually remains Americans favourite media of choice. As the graph below shows:

Screen Shot 2016-06-29 at 10.35.03 AM


Interestingly, the time in front of the actual TV set (for the Americans) has remained largely static over the past three years, however it’s viewing on tablets that has surged.

Screen Shot 2016-06-29 at 10.38.23 AM

While this graph shows the surge in Americans now watching TV on their tablets and smartphones, up a staggering 63 and 60 per cent respectively.

Screen Shot 2016-06-29 at 10.40.45 AM

The increase in viewing habits among Americans has been put down to the arrival of Netflix and the other SVOD players in the market which has now equalled the pay providers in American households at 50 per cent each in the first quarter of 2016 and looks to surpass them in the coming years.

Screen Shot 2016-06-29 at 10.45.09 AM


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