South Melbourne based full-service communications agency Think HQ has hired Louisa Moy as its digital marketing specialist.
Bringing agency experience across Australian and European markets, Moy has previously managed digital campaigns for the Federal Government, IBM and Medibank.
At Think HQ, Moy will lead all digital marketing efforts, including digital strategy and social media advertising.
Her skillset is a great addition to Think HQ, according to founder and managing director Jen Sharpe.
Sharpe said: “As we continue our expansion to a genuinely full-service agency, and strengthen our focus on creative and advertising, Louisa’s expertise across audience segmentation, trend forecasting and creative testing is a timely and attractive offering.”
Moy, who in previous roles has managed social moderation for large annual campaigns including the Department of Health’s Childhood Immunisation efforts and the ABS’ Australian Marriage Law Postal Survey campaign, is passionate about helping people view digital marketing – particularly social media – as an end-to-end system.
Moy commented: “As well as providing a place to wed purpose and expertise, what excites me about Think HQ is that they’ve identified the growing issues with how decentralised marketing has come to be, and adapted accordingly.
“It still stuns me when you’re planning strategy and media, and at the same time, a creative agency is being briefed, totally separately.”
Effective creative and media should go hand go hand-in-hand, she says.
She concluded: “Consolidating them is the future of marketing and something that Think HQ is leading and succeeding in.”
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]
In partnership with storytelling agency Enthral, AFL legend Kevin Sheedy has voiced a ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state, experiencing four lockdowns. Sheedy partnered with Enthral to share a love […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]